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Father

Agency: 
Published/Aired: 
January 2012
Description: 

Understand why.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director / Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Photographer: Diego Freire
Retoucher: Desconstrutora
Shaping: Alexandre Fadini

Comments (8)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

Too first degree form me.
And why a statue ?
Not for me.

Hadrons's picture
Hadrons
Activity Score 6017

Psicoanalysis ?! you mean Psychoanalysis.

and what is Napsi ?! Nail Psoriasis Severity Index
National Association of Professional Standards in Industry
National Action Party of Solomon Islands (political party)
North American Paranormal Studies and Investigations
North Atlanta Pool Service, Inc

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Hadrons's picture
Hadrons
Activity Score 6017

following my comment (so far, I seem to be entertaining myself) I found the following information:

The NAPSI - NGO (Center for Psychological Services), is an institution that serves low-income (low and medium-low) in Salvador - Bahia.

Currently located in the neighborhood of Brotas and having served almost 14 years and more than 6000 people, NAPSI brought dozens of Psychiatrists, Clinical Psychologists and educational psychologists a consistent inclusion in the labor market, having convenient and numerous consulting rooms to attend classes.

Still - no clue what NAPSI stands for.

as for the ad - hmmmm - interesting, though nothing to write home about.

thank you

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Temple's picture
Temple
Activity Score 11337

Don't be so hard on them Hadrons. The illustration is first class. The concept is good, but the execution is somehow inferior - you don't really need psychoanalysis to realize that your father beating the crap out of you made you a loser.

everartz's picture
everartz
Activity Score 7609

art wise, its perfect! coming to the idea.. is it to make a father regret what he did to his children or make a father feel better if has any scars from a child abuse? im having a hard time getting this :\

| Everartz |

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

i like this ad.

Vanjaaa's picture
Vanjaaa
Activity Score 26

Just doesn't work for me...

Milan Solanki's picture
Milan Solanki
Activity Score 994

does anyone else get the feeling that the bust should have been in orange color?

Manoma's picture
Manoma
Activity Score 1108

Too first degree form me.
And why a statue ?
Not for me.

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