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Bullying

Agency: 
Published/Aired: 
January 2012
Description: 

Understand why.

Advertising Agency: Tuppi, Salvador, Brazil
Creative Director / Art Director: Lucas de Ouro
Copywriters: Pedro Cajueiro, Filipe Bezerra
Photographer: Diego Freire
Retoucher: Desconstrutora
Shaping: Alexandre Fadini

Comments (7)

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Highest Rated

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

like

Wordfruit's picture
Wordfruit
Activity Score 1023

Of the two, I think this one is better, because what's happening seems clearer.

I think the idea is communicating pretty well in this. And that's maybe the most important aspect.

I'm not a fan of the art...I don't know, seems kinda old-style - brings to mind the old theorists like Freud. People's lives now, in a modern world, I think are the thing to key into, even if a lot of the longer-established theory etc is still relevant.

bate_palmas's picture
bate_palmas
Activity Score 1479

I think the brilliance of this idea relies too much on the art.

The insight itself is trite: you got beat up by your dad, that's why you're sad, or whatever.

Therefore, no great idea, and the advert is quite plain really.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

I really like this concept. nice

vlads's picture
vlads
Activity Score 539

this rules.

kleenex's picture
kleenex
Activity Score 43357

I will say that the art is good.

arvin's picture
arvin
Activity Score 341

awesome art. WELL DONE!

zhangcuihaoyun's picture
zhangcuihaoyun
Activity Score 43

like

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