A DIYer’s garage is his kingdom. It is the only place in the house where he rules, even though it is often cluttered with boxes and stuff from other family members. By exploiting this insight in its print ad, the brand positions itself as an ally of its target consumer. It shows that it understands them and even encourages them to reclaim their turf by offering them everything they need to turn their garage into a true DIY palace.
Print advertisment created by BCP, Canada for Napa, within the category: Automotive.
Reclaim Your Kingdom.
The Blockchain Will Change Advertising. Here's How.Read More
Seven Years Haven't Dulled The Gorillaz's Hunger For Mindblowing InnovationRead More
Laphroaig Whiskey Isn't For Everyone. And They Are Running With That.Read More
Extending Reach With Music-Driven AdsRead More