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Man's true kingdom

Agency: 
Published/Aired: 
November 2011
Description: 

A DIYer’s garage is his kingdom. It is the only place in the house where he rules, even though it is often cluttered with boxes and stuff from other family members. By exploiting this insight in its print ad, the brand positions itself as an ally of its target consumer. It shows that it understands them and even encourages them to reclaim their turf by offering them everything they need to turn their garage into a true DIY palace.

Reclaim Your Kingdom.

Advertising Agency: BCP Montreal, Canada
Creative Directors: Etienne Bastien, Jonathan Rouxel
Art Director: Nicolas Baillargeon
Copywriter: Dom Bulmer
Account Director: Yanick Nadeau
Account Manager: Vicky Duguay
Agency Producer: Frédérique Bissonnet
Illustrator: Chase Stone

Comments (7)

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Highest Rated

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Hired on Art Direction!!!

Fired on concept!!!

CommandZ's picture
CommandZ
Activity Score 2498

Nice. Great illustration too.

kleenex's picture
kleenex
Activity Score 43505

I Like it.

eins-eins-null's picture
eins-eins-null
Activity Score 892

kind of funny. nicely executed. but not surprising at all - the idea is so old you can't really call it "idea" anymore.

emiliete's picture
emiliete
Activity Score 646

What the hell is the product? Don't get it, man.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

loved it. awesome..

Love creating ads..

psykart's picture
psykart
Activity Score 998

cool

Spoonfeederxxx11's picture
Spoonfeederxxx11
Activity Score 184

Hired on Art Direction!!!

Fired on concept!!!

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