Nando's: Fire

Lame!

you mean idea or art direction or both?

idea is ok.
like and layout, not so ok.

horrid concept. horrid layout. Was that taken with a disposable camera? Bad.

i can't see the ad anymore because i pulled my eyes out. i've had it up to here with hot sauce ads. up to here i tell you. now. where's that nice condom ad i saw, oops, won't be able to see it without my eyes.

welcome to award season 1998!

Weak, front of brainer.
"Cher video - astride naval ship gun barrel" angle, maybe?
Need to play on the spicy/hot rather than this degree of separation.

Sometimes I like to role-play an ECD in my head when I see ads like this and say:

"Who let this shit through?!"

burn burn burn it!

eye rape

a bad idea* done badly**.

*probably a good idea in the 90s, when it was still clever to make a portion or tight shot of something look like something else.

**the bottlenecks don't look enough like rifles. some smoke would have helped. or 18th century mexican soldiers.

I think the idea is good, it's just that execution is not really giving me something... especially the color. As an audience it doesn't give me that flame or spice that i'm looking for in a hot sauce.

I have seen a similar ad in archieve. But it was stronger as an idea and better in the art direction.

this is really bad. the creatives should be fired!

Yeah, yeah, yeah...
So, we ALL think it's utter shite.
What would we all have done?