20 comments

sloppy4's picture
sloppy4
1496 pencils

Lame!

mrtalented's picture
mrtalented
2175 pencils

you mean idea or art direction or both?

sloppy4's picture
sloppy4
1496 pencils

was playing off the line. but bottles as canons is trite. it's a tough category to do fresh things.

kre8's picture
kre8
989 pencils

idea is ok.
like and layout, not so ok.

Nthngmn's picture
Nthngmn
626 pencils

horrid concept. horrid layout. Was that taken with a disposable camera? Bad.

ellehcimeo's picture
ellehcimeo
3522 pencils

i can't see the ad anymore because i pulled my eyes out. i've had it up to here with hot sauce ads. up to here i tell you. now. where's that nice condom ad i saw, oops, won't be able to see it without my eyes.

sloppy4's picture
sloppy4
1496 pencils

add to the list lego and matchbox ads.

ellehcimeo's picture
ellehcimeo
3522 pencils

check and check!

mikelite's picture
mikelite
1031 pencils

welcome to award season 1998!

mrtalented's picture
mrtalented
2175 pencils

no, 1968

Rog's picture
Rog
6094 pencils

Weak, front of brainer.
"Cher video - astride naval ship gun barrel" angle, maybe?
Need to play on the spicy/hot rather than this degree of separation.

>>>> That's not an ad. THIS is an ad.

Schizzy's picture
Schizzy
205 pencils

Sometimes I like to role-play an ECD in my head when I see ads like this and say:

"Who let this shit through?!"

L.A.lopes4mayor's picture
L.A.lopes4mayor
52 pencils

burn burn burn it!

No fixed abode's picture
No fixed abode
380 pencils

eye rape

deep_tracy's picture
deep_tracy
588 pencils

a bad idea* done badly**.

*probably a good idea in the 90s, when it was still clever to make a portion or tight shot of something look like something else.

**the bottlenecks don't look enough like rifles. some smoke would have helped. or 18th century mexican soldiers.

carlo's picture
carlo
163 pencils

I think the idea is good, it's just that execution is not really giving me something... especially the color. As an audience it doesn't give me that flame or spice that i'm looking for in a hot sauce.

_____

Because great designs need no further explanation.

drunkard's picture
drunkard
113 pencils

I have seen a similar ad in archieve. But it was stronger as an idea and better in the art direction.

act's picture
act
535 pencils

this is really bad. the creatives should be fired!

santhu28's picture
santhu28
7 pencils

Rubbish............

Rog's picture
Rog
6094 pencils

Yeah, yeah, yeah...
So, we ALL think it's utter shite.
What would we all have done?

>>>> That's not an ad. THIS is an ad.

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