Nanan: Party

Matteo and his friends have a drink after having discovered a new galaxy close to Alpha Centauri.

Amici d'infanzia means childhood friends and friends of childhood.

Advertising Agency: Unbranded Communication, Milan, Italy
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Paolo Zauli

May 2008


Calibarak's picture
302 pencils

By golly, wow.

Bryan J's picture
Bryan J
25 pencils

Art direction is wonderful.

steff's picture
119 pencils

maybe i just don't get it, but a one year old child doesn't have a clue about galaxies and planets.
and by the way: these teddys are cute, but real friends are better than a childroom full of toys.

MJ05's picture
88 pencils

dear steef.... maybe i don't get it either... but, i think the fantasy is one of the more important things on this ad. In my opinion the art direction is wonderful too, and the teddy bears are so incredible cute, they were so well selected, and look at the jiraf... Also, now days lot of babies have only a few friends and they are not togethr all the time... actually i prefer this ad with the cute teddy bears because are part of the fantasy.


AlphaDog's picture
265 pencils

Excuse me, I'm gonna puke...

Ad_Man's picture
826 pencils

the two bears next to matteo seem drunk to me.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

laylowmoe's picture
328 pencils

I KNOW I'm the only one who's bugged by this, but...

Alpha Centauri is a star in the Milky Way, which is "our" galaxy. There can't be a new galaxy close to it, unless you mean another one is colliding with ours, which is possible, but the phrasing is still wrong.

molta gente's picture
molta gente
6 pencils

"close to alpha centauri" means that is possible to have a new galaxy close to our. a baby doesn't know exactly, but for him it is quite possible. why do you want to distroy the fantasy of a baby?

laylowmoe's picture
328 pencils

Yes, I figured someone would respond with that defense. But it doesn't fly. If it was part of the idea that a baby gets things wrong, then the other ad should've had something equally inaccurate. As it is, it's obvious that it's the COPYWRITER that got it wrong.

Change the line to "discovered a new STAR close to Alpha Centauri", then there'd be no problem. But the writer probably thought "galaxy" sounded cooler - scientific accuracy be damned.

molta gente's picture
molta gente
6 pencils

I'm the copywriter. thanks for your hint. you're right. I chose galaxy not for coolness, but 'cause i thought babies think big. yes, scientific accuracy is important: even babies know that.

Disco Munky's picture
Disco Munky
3890 pencils

Loud noises!

Doin' it for the points

ManchuChanchu's picture
701 pencils

i really like the blue colour in the ads, the teddys n even the art direction but i just dont get this ad

Enas's picture
741 pencils

ooohhh ...i want those teddies

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

bknowlden's picture
3647 pencils

"Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide"

Sorry Ivan, I love the quantity, but really?

elgrecones's picture
323 pencils

dont the bears look a little high?

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