Naked, 4

March 2007



Improve your flexibility
Not as thick. Just as warm. All the rubber you'll need.

Advertising Agency: The Furnace, Australia
Executive Creative Director: Rob Martin Murphy
Art Director: Paris Giannakis
Copywriter: Andrew Allsop
Photographer: Jimmy Fok
Production Company: Katapolt Photography Management and Productions

Comments (23)

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focus group's picture
focus group
Activity Score 146

Hahaha. Very simple and very funny visualisation!

But do you need the subline with that "all the rubber you need" pun? Without this, it would be even better, I think.'s picture
Activity Score 1021

to me this is not ''all the rubber'' ,this all the rubbisch

philippertl's picture
Activity Score 656

Apparently for some life is a bitch. Come on the beach-side dude!

addyhoch10's picture
Activity Score 2592

wait... shouldn't they be wearing these wonderful rubber suits? hmm...

the_ashlands's picture
Activity Score 1394

its a joke...they're supposed to be using a rubber...come people!

addyhoch10's picture
Activity Score 2592

i think you got me wrong ash.
i tried to say that this campaign lacks any logic as far as i got it: these surfers are improving their flexibility with the surf suits they're not wearing. or am i missing the point?

the_ashlands's picture
Activity Score 1394


i think its supposed to mean that these suits are so thin and flexible that it almost feels like your not wearing a wetsuit....wetsuits are pretty stiff and it feels exremely strange when your wearing one....the correlation is a bit weak...but i found them funny...

Have Heart's picture
Have Heart
Activity Score 922

Totally agree with addyhoch10.

aoki's picture
Activity Score 2

for me one of the worst prints i have ever seen...

lekan lawal's picture
lekan lawal
Activity Score 6

what is the correlation plllllllllllllllllllleaaaaaaaaase?

philippertl's picture
Activity Score 656

rubber = condom
-> fucking, ...
sorry for my language

rainman's picture
Activity Score 267

it will definitely catch your attention and probably create a buzz. Normally I would agree that this is just for cheap, sex sells/shock value but I think it might work for it's target audience.

Dick Huges's picture
Dick Huges
Activity Score 937

My name is Dick Huges and I approve this campaign too.

Corona Raymaker's picture
Corona Raymaker
Activity Score 549

These are not exactly Kama Sutra...

fotdot's picture
Activity Score 673

It's a wetsuit guys. It will definitely speak to the target of surfers (men & women) and give 'em a chuckle when they see it. It's simply about flexibility and it does the job.

Zuco's picture
Activity Score 56

Come on, this sucks big time.

Sorry for the language, but it does

creative_catalyst's picture
Activity Score 110

sex for sex sake. No product benefit.

snowman's picture
Activity Score 66

What the f...

Rog's picture
Activity Score 6082

Hands up all would-be or can-do surfers who thinks this sucks?


>>>> That's not an ad. THIS is an ad.

rabeat's picture
Activity Score 58

i dont dee the need 4 ads like this.

dont like.

Rog's picture
Activity Score 6082

Then you stay on the beach.

"It's Mabo. It's land rights. It's the VIBE, your honour!"

>>>> That's not an ad. THIS is an ad.

Mtl Dave's picture
Mtl Dave
Activity Score 274


apfelbutzen's picture
Activity Score 44

in my opinion the artdirector seems to be stuck in pupertal phantasies....
and what's with gay surfers? i don't belive that all australian surfers are hetereosexual...or is this taboo?