15 comments

pabloaotw's picture
pabloaotw
235 pencils

Where is the idea?

andrej dwin's picture
andrej dwin
937 pencils

gotta be "a cultural thing" as they like to say when people don't get ideas from latin america or asia :-)
guess the idea is if you're fat, eat this food.
and the pictures should be funny. which they aren't really.
hmm... gotta be cultural :-P

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Guest star's picture
Guest star

Time to go for Zero Trans Fat & Zero Cholesterol?

jeeez, his belly just reached the perfect size to hold the chips bowl on a level with his chin.

kc_brock's picture
kc_brock
703 pencils

check out the credits.
8 creatives to come up w/ 3 ads making fun of fat people.

yeesh.

rd

Blessilda Mok's picture
Blessilda Mok
117 pencils

Done a hundred times.

Thin idea. Obesely-laden credits.

brojmson's picture
brojmson

osama bin laden?

PP's picture
PP
66 pencils

zero.

DDBill's picture
DDBill
120 pencils

....

William Bernbach - An idea can turn to dust or magic, depending on the talent that rubs against it.

CC3's picture
CC3

GONG

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

The visual doesn't fulfill the copy. Why is it time? Just because he's fat? Have him breaking the couch or something - wouldn't make these much better, but at least there'd be a better link to the line.

sold's picture
sold
3265 pencils

waist of money and time

Blessilda Mok's picture
Blessilda Mok
117 pencils

Making fun of fat people isn't funny.

Making an ad that has no brand character isn't funny.

Making an ad with with a slim idea isn't funny.

Making an ad that simply pontificates is the worst.

freakjesus's picture
freakjesus

are you a fat, blessilda?
don't get me wrong but seriously, the only good thing about this campaign is the fact that they're making fun of fatties.

biabitch's picture
biabitch
298 pencils

"are you a fat.."

?

kevin goh's picture
kevin goh
8 pencils

The credits are obese.

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