Nagaraya Nuts: Couch

Nagaraya Nuts: Couch

Time to go for Zero Trans Fat & Zero Cholesterol. Magaraya

Advertising Agency: PC&V Communications, Philippines
Creative Directors: Ariel Comia, Socky Pitargue, Dingdong Baes, Kat Gomez-Limchoc
Art Directors: Carlos Guaderrama, Bong Alfonso, Ian Areglado
Copywriter: Katrina Primavera

Your rating: None Average: 2.3 (12 votes)

Comments

Where is the idea?

gotta be "a cultural thing" as they like to say when people don't get ideas from latin america or asia :-)
guess the idea is if you're fat, eat this food.
and the pictures should be funny. which they aren't really.
hmm... gotta be cultural :-P

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Time to go for Zero Trans Fat & Zero Cholesterol?

jeeez, his belly just reached the perfect size to hold the chips bowl on a level with his chin.

check out the credits.
8 creatives to come up w/ 3 ads making fun of fat people.

yeesh.

Done a hundred times.

Thin idea. Obesely-laden credits.

osama bin laden?

zero.

wkm910's picture

....

GONG

The visual doesn't fulfill the copy. Why is it time? Just because he's fat? Have him breaking the couch or something - wouldn't make these much better, but at least there'd be a better link to the line.

waist of money and time

Making fun of fat people isn't funny.

Making an ad that has no brand character isn't funny.

Making an ad with with a slim idea isn't funny.

Making an ad that simply pontificates is the worst.

are you a fat, blessilda?
don't get me wrong but seriously, the only good thing about this campaign is the fact that they're making fun of fatties.

"are you a fat.."

?

The credits are obese.