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Fast food

Agency: 
Published/Aired: 
January 2011
Description: 

Are you suited for something else?

Advertising Agency: The Republik, Stockholm, Sweden
Art Director: Lars Jansson
Copywriter: Niklas Lindroth
Photographer: Sven Prim

Comments (17)

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Highest Rated

Rammelasen's picture
Rammelasen
Activity Score 71

The idea is good on a basic level. The execution with the super hero is not interesting. It's just expected.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Like the idea. Dubious cigarette, especially if one of the trades is catering - not much of a college if you're teaching cancer.

adbot's picture
adbot
Activity Score 42

Yes, if they are saying that the model is someone who is capable of greater things than flipping burgers, shouldn't she NOT look like a worn out waitress? If they were trying to depict the way a person "feels" in an unacceptable occupation, I believe they over thought it. Stick to one idea—"Are you better than this?"

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Unless of course--and this could well be the case, let's not deceive ourselves here--we're both wrong and she's dreaming of being a washed-up superhero at the end of her days thanks to a crippling reliance on cigarettes that stopped her from her veryfirstidea job of air hostess thanks to the rules of flying, these days.

everartz's picture
everartz
Activity Score 7609

good thought and execution buy i gotta ask this.. the fire is real or photoshoped? :S

| Everartz |

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Let's see. Painted-on meat stains on the pots to the left, lycra/polyester mix bodysuit and polyester blue cape. I'd say definitely real.

jackblack's picture
jackblack
Activity Score 2350

Not loving it. Not hating it.

TiltedChairCreative's picture
TiltedChairCreative
Activity Score 513

I'm kind of shocked that this is receiving even moderately positive reviews. This is a bad, bad campaign.

.-_'s picture
.-_
Activity Score 95

are you kidding me. 'SUITED' for something else? and a woman in a super hero suit!
kill me now

Klidesign's picture
Klidesign
Activity Score 209

My comment is: "No comment"

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I think that these kinda ads are done to death, Everyone wants to emphasize the same thing. Showing a superhero cleaning utensils or a sportsman delivering pizza and all. I think i am kinda fed up of this!!!

And then GOD said...
Let there be creativity!!!

Nude Copy's picture
Nude Copy
Activity Score 1054

this campaign is very similar in creative to the indian job recruiter 'monsterindia' campaign. is it a lift. Basically we at asian countries mock our intellects for lifting ideas from the west, now started vice versa. Chek the monster India campaing "stuck in the wrong job"

http://www.bestadsontv.com/ad/8235/website-Firefighters

Glut's picture
Glut
Activity Score 3937

Bad as the other ones of the series.

luispiter's picture
luispiter
Activity Score 2756

what?? i dont understand

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Allow me to explain: it's a story of a young woman, past the prime of her life, working in a cigarette factory made from meat. She's not sure if she should marry Steve from accounts, or stay with Waldorf, her abusive dalmatian. The ad is the picture of that story, and that story is about a simple man in the wrong industry, who can't tie his own shoelaces or wipe himself without the help of others, and that man, I'm sad to say, has no idea if he wants fries with that.

dean viii's picture
dean viii
Activity Score 1686

wasn't there something like this recently, only a lot better?

shahidali's picture
shahidali
Activity Score 4069

Someone with a different set of skills in the wrong place. Overdone idea for hiring agencies and though fit in the technical educational institute, its similar.

This one's killed by execution. Should have left behind some elements such as the cigarette and a few other kitchen elements to keep the layout more neat. Btw, the sub-copy below is so small, i wonder whether its a statutory warning!!!

shahid

Rammelasen's picture
Rammelasen
Activity Score 71

The idea is good on a basic level. The execution with the super hero is not interesting. It's just expected.

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