NABU German Society for Nature Conservation: Megacities, Sunset

Urbanization is destroying nature. Stop deforestation!

The skylines of large cities symbolize progress, growth and urban living. But increasing urbanization comes at a price. Every year more than 130,000 square kilometres of forest worldwide fall victim to it – with dramatic consequences for nature and the environment.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hans-Juergen Kaemmerer, Markus Georg, Claudia Boeckler
Copywriters: Benjamin Merkel, John Wilson, Hans-Juergen Kaemmerer
Photographer: Markus Georg
Published: January 2012

1 comment

Where is the idea's picture
Where is the idea
707 pencils

they must have been woken up from their deepest sleep to work on this boring campaign

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