NABU German Society for Nature Conservation: Megacities, Blue

Urbanization is destroying nature. Stop deforestation!

The skylines of large cities symbolize progress, growth and urban living. But increasing urbanization comes at a price. Every year more than 130,000 square kilometres of forest worldwide fall victim to it – with dramatic consequences for nature and the environment.

Advertising Agency: Leo Burnett, Frankfurt, Germany
Creative Director: Hans-Juergen Kaemmerer
Art Directors: Hans-Juergen Kaemmerer, Markus Georg, Claudia Boeckler
Copywriters: Benjamin Merkel, John Wilson, Hans-Juergen Kaemmerer
Photographer: Markus Georg
Published: January 2012

11 comments

observant vicky's picture
observant vicky
194 pencils

what an boring idea...

salil.sharma's picture
salil.sharma
2331 pencils

good execution

everartz's picture
everartz
7611 pencils

boy! this is so bad!!

| Everartz |

killazol1's picture
killazol1
354 pencils

execution is good.

alausa's picture
alausa
1426 pencils

Folks who never got the idea are quick to dismiss. I think its a nice parallel: Severed, serrated tree trunk as post apocalyptic cityscape. People, when they can't say DONE, they say BAD.

chuckieT's picture
chuckieT
680 pencils

I think it is too tough to see that's a tree.

adaz's picture
adaz
82 pencils

Very good idea may be, without having to repeat it.

jackblack's picture
jackblack
2328 pencils

Tree trunk idea no. 351.

ElCaza89's picture
ElCaza89
323 pencils

I think this really works, nice to see photography in ads for a change haha.

sunilcreates's picture
sunilcreates
166 pencils

what a boring idea...

Chopper's picture
Chopper
1015 pencils

Nice picture, but what else.

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