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Transformer, 1

Agency: 
Published/Aired: 
May 2008
Description: 

Bad things happen even to the finest cars. Be fully insured.

Advertising Agency: MSTF Partners, Lisbon, Portugal
Creative Directors: Lourenço Thomaz, Susana Sequeira
Art Director: Tico Moraes
Copywriter: Rui Soares
Illustrators: Andrei Szasz (3D), Retouching Furia

Comments (14)

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Highest Rated

Nuno Flores's picture
Nuno Flores
Activity Score 122

The copy could be shorter.

For exemple :" Finest cars have accidents too."

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

Not Bumblee! Nooooo!

Ha! Great stuff.

http://www.charlieprattdesign.com

** NEW WRITING PROJECT **
http://www.corporatepoets.com

Nanel's picture
Nanel
Activity Score 283

:)

yun siang orangutan's picture
yun siang orangutan
Activity Score 298

No.

R. Rinaldi's picture
R. Rinaldi
Activity Score 686

Sorry, doesn't tingle.

gmint7's picture
gmint7
Activity Score 2683

:::J:::

not bumblebee,
do to the one that was torn to half (i forgot his name, its a sportcar)

that will really work i think

:::J:::

triqaziz's picture
triqaziz
Activity Score 133

it was Jazi

ARALE_Norimaki's picture
ARALE_Norimaki
Activity Score 16

bumblebee wanabee...:)

alialli's picture
alialli
Activity Score 211

Im a gr8 transformer fan so I would go for it.

MJ05's picture
MJ05
Activity Score 88

yes, the tipo is not ok.... and the position is not good.

MJ

alex_read's picture
alex_read
Activity Score 2

Awesome concept, and production of a lovely, professional image.

However, this gets a medium-low mark from me as this is simply a pretty image, and should not be called an advert in any way.

The text is too small and the basic typography mistake of setting the text in all caps renders this unreadable without a squint.

Coupling this, I would state the product placement is also far, far too small. This is an advert for a product - yet the product name and purpose are hardly visible, hence my comment above regarding this as no being worthy of the title of "advert". If I were to drive past this, or flick through this within a magazine, a "pretty picture" is all I would think of this and you have completely missed the mark with advertising your/your customers brand as so often happens these days.

blacksmurf's picture
blacksmurf
Activity Score 200

simply ugly and not so original.

easy to say "art director".

baobabs's picture
baobabs
Activity Score 25

great execution..well done

Nuno Flores's picture
Nuno Flores
Activity Score 122

The copy is too long

Nuno Flores's picture
Nuno Flores
Activity Score 122

The copy could be shorter.

For exemple :" Finest cars have accidents too."

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