MyRichUncle: Straight

Thinking saves thousands.

Advertising Agency: SS+K, USA
Chief Creative Officer: Marty Cooke
Art Director: Peter Cortez
Copywriter: Daniel Bremmer
Producers: Jeannie O’Toole, Amy Moorman
Account Executives: Rebekah Ahn, Jennifer Vizina
Photographer / Designer: Diametric Davidoff

June 2008


nice gaijin's picture
nice gaijin
815 pencils

Don't care so much for the ad, but the company name is great--there are a lot of concepts that could come out of the name alone.

Kateter's picture
2029 pencils

totally agree!
fab name for a company!

NatalieM's picture
1685 pencils

Yeah, they could have a lot more fun with the name. Have they considered using characters that match the company name?

danieldantastic's picture
14 pencils

The photographer is Dimitri Dandiloff, not Diametric Davidoff.

Guest commenter's picture
Guest commenter

like everything from SSK, fucking awful

Jimmie's picture
127 pencils

I like it very much. Great visual, brilliant copy.

salvarredy's picture
354 pencils

Nice and funny,
I like it baby...
great campaign
I also agree the name it's amazing

danieldantastic's picture
14 pencils

@Guest commenter:

Hey now, not everything from SS+K (don't forget the plus) is fucking awful, just the hack stuff I do! The MSNBC work is pretty damn good. They even won gold at the one show interactive and a gold effie.

krautland's picture
3216 pencils

you of all people should know better than to hawk fucking effies.

gracey's picture
100 pencils

amazing :)

Davosk's picture
4815 pencils

Why is there a landscape in the background? I see this and I feel like it should be for farmer's loans not student.

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