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MyBody Gym: Mother

MyBody Gym: Mother
Your rating: None Average: 6.6 (9 votes)

It's time to join MyBody Gym.

Agency: OgilvyOne, Indonesia

16 Comments

Mo's picture 648 pencils
Mo | Mon, 2006-07-24 12:57

Hahaha..funny... the art direction could have been better though. :-|

writergeekdez's picture 287 pencils
writergeekdez | Mon, 2006-07-24 16:26

Caught the fat lady, elephant thing. Took me a minute to get the true "joke"...

But, now I'll be headed to the gym before I go to the zoo again. Hilarious.

vinylsofa's picture 42 pencils
vinylsofa | Mon, 2006-07-24 16:28

That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.

andres certa's picture 18 pencils
andres certa | Mon, 2006-07-24 17:43

how many fat jokes do we need in advertising?

vinylsofa's picture 42 pencils
vinylsofa | Mon, 2006-07-24 17:48

88

MADE in the USA's picture 434 pencils
MADE in the USA | Mon, 2006-07-24 18:36

Should the adult Elephant have been posed walking in the other direction?

<<>><<>>

Mo's picture 648 pencils
Mo | Mon, 2006-07-24 20:11

Yep Madeintheusa, That's the idea ! :-O . The little one following the lady instead of his/her mom/dad.

Ad Fanatic who hate Rip-Offs...'s picture 58 pencils
Ad Fanatic who hate Rip-Offs... | Mon, 2006-07-24 21:03

On first thought, this is may be better than the earlier version (of the series?) with a FAT MAN feeding his piranha (I can't wait to see the third one)... But then again, isn't this "Elephant" version kinda feels "seen before"? Nonetheless, it's good, just that the visual seems odd; the setting is so strange, why in such a place? Is it a Safari? I just feel the setup of the shoot a little "stark", the art can be pushed further...

popdistortion's picture 1612 pencils
popdistortion | Mon, 2006-07-31 12:04

I see your point. I guess it's because elephants do roam the forests in Indonesia. The locals will definitely be more familiar to this setting.
Oh, and by the way. O&M... good job. Love the ad.

http://www.reinhardkrug.de/

cheok's picture 32 pencils
cheok | Mon, 2006-07-24 21:17

haha.. interesting concept. But the executions needs a little more effort i guess...

MADE in the USA's picture 434 pencils
MADE in the USA | Tue, 2006-07-25 01:51

hehehe.

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Mo's picture 648 pencils
Mo | Tue, 2006-07-25 18:01

Jeep has a print ad that shows a baby elephant following a Jeep instead of his/her family... :-\

Permana's picture 4 pencils
Permana | Wed, 2006-07-26 02:05

Sorry Ivan, correction:
"Piranha" version was created by Ogilvy & Mather Indonesia
"Mother" version was created by OgilvyOne Indonesia.

Thanks!

ivan's picture
ivan | Wed, 2006-07-26 02:12

OK. Thanks! Now, tell me what is the difference between the two of you?

Guest's picture
Guest | Fri, 2006-07-28 05:08

excellent! O&M rocks!!

spotbot's picture 77 pencils
spotbot | Mon, 2006-07-31 13:05

hehe nice

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