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16 Comments
Hahaha..funny... the art direction could have been better though. :-|
Caught the fat lady, elephant thing. Took me a minute to get the true "joke"...
But, now I'll be headed to the gym before I go to the zoo again. Hilarious.
That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.
how many fat jokes do we need in advertising?
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Should the adult Elephant have been posed walking in the other direction?
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Yep Madeintheusa, That's the idea ! :-O . The little one following the lady instead of his/her mom/dad.
On first thought, this is may be better than the earlier version (of the series?) with a FAT MAN feeding his piranha (I can't wait to see the third one)... But then again, isn't this "Elephant" version kinda feels "seen before"? Nonetheless, it's good, just that the visual seems odd; the setting is so strange, why in such a place? Is it a Safari? I just feel the setup of the shoot a little "stark", the art can be pushed further...
I see your point. I guess it's because elephants do roam the forests in Indonesia. The locals will definitely be more familiar to this setting.
Oh, and by the way. O&M... good job. Love the ad.
http://www.reinhardkrug.de/
haha.. interesting concept. But the executions needs a little more effort i guess...
hehehe.
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Jeep has a print ad that shows a baby elephant following a Jeep instead of his/her family... :-\
Sorry Ivan, correction:
"Piranha" version was created by Ogilvy & Mather Indonesia
"Mother" version was created by OgilvyOne Indonesia.
Thanks!
OK. Thanks! Now, tell me what is the difference between the two of you?
excellent! O&M rocks!!
hehe nice