15 comments

Mo's picture
Mo
648 pencils

Hahaha..funny... the art direction could have been better though. :-|

writergeekdez's picture
writergeekdez
255 pencils

Caught the fat lady, elephant thing. Took me a minute to get the true "joke"...

But, now I'll be headed to the gym before I go to the zoo again. Hilarious.

vinylsofa's picture
vinylsofa
42 pencils

That is pretty funny. And good on the model for allowing herself to be comapred with an elephant on behalf of all fatties.

andres certa's picture
andres certa
18 pencils

how many fat jokes do we need in advertising?

vinylsofa's picture
vinylsofa
42 pencils

88

MADE in the USA's picture
MADE in the USA
434 pencils

Should the adult Elephant have been posed walking in the other direction?

Mo's picture
Mo
648 pencils

Yep Madeintheusa, That's the idea ! :-O . The little one following the lady instead of his/her mom/dad.

Ad Fanatic who hate Rip-Offs...'s picture
Ad Fanatic who ...
58 pencils

On first thought, this is may be better than the earlier version (of the series?) with a FAT MAN feeding his piranha (I can't wait to see the third one)... But then again, isn't this "Elephant" version kinda feels "seen before"? Nonetheless, it's good, just that the visual seems odd; the setting is so strange, why in such a place? Is it a Safari? I just feel the setup of the shoot a little "stark", the art can be pushed further...

popdistortion's picture
popdistortion
1594 pencils

I see your point. I guess it's because elephants do roam the forests in Indonesia. The locals will definitely be more familiar to this setting.
Oh, and by the way. O&M... good job. Love the ad.

cheok's picture
cheok
32 pencils

haha.. interesting concept. But the executions needs a little more effort i guess...

MADE in the USA's picture
MADE in the USA
434 pencils

hehehe.

Mo's picture
Mo
648 pencils

Jeep has a print ad that shows a baby elephant following a Jeep instead of his/her family... :-\

Permana's picture
Permana
4 pencils

Sorry Ivan, correction:
"Piranha" version was created by Ogilvy & Mather Indonesia
"Mother" version was created by OgilvyOne Indonesia.

Thanks!

ivan's picture
ivan

OK. Thanks! Now, tell me what is the difference between the two of you?

Ivan Raszl, admin of AotW

spotbot's picture
spotbot
77 pencils

hehe nice

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