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Wrong color, 3

Agency: 
Published/Aired: 
October 2009
Description: 

Print advertisment created by RGA, Brazil for MXM, within the category: Professional Services.

The wrong color changes everything.

Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes

Comments (4)

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Highest Rated

Just Copy's picture
Just Copy
Activity Score 56

Good campaign but should´ve used other things, not only soccer logos. And a few weeks earlier I was a campaign also about paints and the line said "the colour matters" with a different execution that was far better. I think it was from lowe bull of south africa but not so sure.

Guest's picture
Guest

this is the only one i understand. Well done.

Guest's picture
Guest

this will upset fans big time

bobby666's picture
bobby666
Activity Score 1460

taken ahead nicely

Just Copy's picture
Just Copy
Activity Score 56

Good campaign but should´ve used other things, not only soccer logos. And a few weeks earlier I was a campaign also about paints and the line said "the colour matters" with a different execution that was far better. I think it was from lowe bull of south africa but not so sure.

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