MXM print house: Wrong color, 5

The wrong color changes everything.

Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Published: October 2009


picktokyo's picture
1404 pencils

what the campaign convey, the printer doesn't really change anything else than football club logo.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Arn't there rights to these logo's? Wouldn't it be possible for Manu to sue them?

JobstVonHeintze's picture
65 pencils


" 1. Is a logo subject to copyright?

Yes. A logo that includes artistic or design elements, (i.e. not just the name on its own), is legally regarded as being a work of artistic creation and therefore will be protected under copyright law.

Copyright protects the logo as an artistic work. As copyright is an automatic international right, it therefore follows that, (other than activities specified under fair dealing rules), unauthorised copying of that logo would be an infringement.
2. Could a trademark also apply?

This is possible. As the name suggests, a trademark can be applied to the logo as it is an identifying mark of the brand identity. Registered trademarks are applied for within a particular country or region and typically within a trading sector. A trademark will only cover the mark within that region or trading sector.

If you are interested in a trademark, you should contact a trademark attorney or your national patent or trademark office for further details.

The differences between trademarks, copyright and other rights are discussed in more detail on our intellectual property rights page."

So this campaign might theoretically be a good idea - but might lead to a bitter end...

mikeelrapido's picture
1929 pencils

Maybe MU want's them to use it..


Brain-Art's picture
1101 pencils

Very brazilian campaign. I like it

Mike.L's picture
79 pencils

I dont know...

Guest's picture

this is a spec ad. that's all.

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