MXM print house: Wrong color, 3

The wrong color changes everything.

Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Published: October 2009

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4 comments

Guest's picture
Guest

this is the only one i understand. Well done.

Guest's picture
Guest

this will upset fans big time

bobby666's picture
bobby666
1460 pencils

taken ahead nicely

Just Copy's picture
Just Copy
56 pencils

Good campaign but should´ve used other things, not only soccer logos. And a few weeks earlier I was a campaign also about paints and the line said "the colour matters" with a different execution that was far better. I think it was from lowe bull of south africa but not so sure.

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