MXM print house: Wrong color, 3
The wrong color changes everything.
Advertising Agency: RGA Comunicacão, Recife, Brazil
Creative Director: Daniel Zago
Art Director: Marcelo Maciel
Copywriter: Leonardo Parnes
Published: October 2009
4 Comments
this is the only one i understand. Well done.
this will upset fans big time
taken ahead nicely
Good campaign but should´ve used other things, not only soccer logos. And a few weeks earlier I was a campaign also about paints and the line said "the colour matters" with a different execution that was far better. I think it was from lowe bull of south africa but not so sure.