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MW Bank: Blinking

MW Bank: Blinking
Your rating: None Average: 5.6 (32 votes)

Call 1800 88 0038 for fast cash.

Advertising Agency: Gimmix, Malaysia
Creative/Art Director: Ryan Yong
Copywriter: Carrine Lim
Published: June 2009

32 Comments

A stranger abroad's picture 435 pencils

Unusually simple and clear. I like it.

The lack of ts & cs or a website make me suspect this *may* not be the version that ran, but I do like it. Nice work.

reactor's picture 294 pencils
7

Very good. I think the lack of tc,cs,web address etc. is deliberate. Directing customers through those channels will be counter productive to the primary function of this ad. Quick and easy cash with a single action toll free call. Does its job!

Reactor

beckybrandy's picture 19 pencils
8

Very cool. I like it.

Misstree's picture 419 pencils

Reminds me of a BBC TVC (was it BBC?? Some news channel anyways)...it said 'blink and you miss it" pertaining to the rapidity of news.

.............................

Not all who wander are lost.

Guest's picture

i have seen the same idea..dono where....and ya i dont have a link too

premc's picture 917 pencils
8

smiple _ humble

8/10

radical

alexander_bickov's picture 3323 pencils

Nice and clear idea, but I dont get it :)

A stranger abroad's picture 435 pencils

LOL. If that comment was a joke, it was funny.

If it wasn't, it is even funnier.

Guest's picture

+1

Guest's picture

If you don't get it how come you reckon the idea is NICE and CLEAR??? I know you're a straight-talking guy but this comment can fox even the wittiest critic.

Guest's picture

hahahaha,
very simply but copy pixel by pixel

firebug's picture 1125 pencils
7

nice

Guest's picture

the same idea "blink and you'll miss it" was used in a Film-minute Festival ad
(the festival is a competition for 1 minute films)

..so it can be used in more ways than one.
boldpixie

Dingleberry Jack's picture 252 pencils

In a blink of an eye.
Nice.

"Collecting points for what!?"

magintosh's picture 62 pencils

not nice.

G¨B's picture 97 pencils

Oh ok! It means you can collect cash in one second by winking! Think a line could help to get it easily.

CurryJ's picture 959 pencils

This one for HSBC is much better...gets the point across even more impactfully...http://adsoftheworld.com/media/print/hsbc_phone_banking

================================================
I think; therefore I am

Guest's picture

No…

First, HSBS is about fast phone banking. This is about fast loan approval. Delivery of different messages can’t be compared fairly.

Second, even if they convey the same message. I like this more.

jochen's picture 404 pencils

it's fast - so they just show someone blinking.
is this the idea? seriously??? that's no idea at all.

@curryJ: right. that one is way more subtle and clever.

sirvan's picture 30000 pencils

Wow. Very similar to the (better) HSBC ad posted yesterday.

+++

"I love some things, and don't love some other things."

magintosh's picture 62 pencils

seen this idea played out in better ways. The idea of doing something in the blink of an eye.

http://adsoftheworld.com/node/40340

Guest's picture

Nice... simple and clear and makes the consumer go "oh" ....and that is what you want.

Guest's picture

weuw!
great simply!

Guest's picture

Strange that you guys actually like this. For I believe this is just a visual interpration of the most commonest line - money transfer at the blink of an eye. Where's the creative leap here. Lazy concept, if you ask me.

rolling.stone's picture 2750 pencils

Idea is ok but i dont now why I am not liking its execution,

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture
yctham's picture 184 pencils

Too fast. =p

arslan722's picture 83 pencils

very clever............

capton john's picture 650 pencils

he he he simple idea, I liked it.

Think, Act, Invent.
www.narendrakeshkar.com

Guest's picture

First, it's a totally unbelievable promise - and just as importantly, blink of an eye is a cliche, whether it's the phrase or a visual. Golf one was also unbelievable but at least it had some humour.

Guest's picture

It's so old...not fresh idea..

Kyput's picture 64 pencils
6

that fast?

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