Mutuo O2: 27

The end of the month arrives when you least expect it.
BNP Paribas Personal Finance presents Mutuo O2, the mortgage that lets you breathe.

In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due.

Advertising Agency: Unbranded Communication
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Studio Marietti
Published: November 2008

42 comments

Guest's picture
Guest

Cannes gran prix!

Favete's picture
Favete
365 pencils

Why do Ivan allows Guest commenters?

Guest's picture
Guest

they are sometimes more fun than the ads.

kgeiger's picture
kgeiger
7176 pencils

And sometimes not...

ivan's picture
ivan

Sometimes, people just want to comment once. But registering is gives you so much more power on the site. It's highly recommended.

Ivan Raszl, admin of AotW

whitespace's picture
whitespace
1953 pencils

More like losing the power of anonymity, which many guests abuse.

Guest's picture
Guest

The photoshop work is horrible.

Guest's picture
Guest
Guest's picture
Guest

Masterpiece.
Award for sure.

Guest's picture
Guest

What?

Toro's picture
Toro
1029 pencils

This will NEVER win ANY award.

The image says that 27 is just around the corner. if the number would have been 60 it would have made a nice pension-plan ad.

luispiter's picture
luispiter
2756 pencils

---
http://mimundoenotromundo.blogspot.com/

ahhhhh i dont understand....

Guest's picture
Guest

Simple, clever, right to the point.
I wish a did it.
A Cannes Winner.

Puly13795's picture
Puly13795
42 pencils

cheesy headline: The end of the month is right around the corner

ORISHAS76's picture
ORISHAS76
344 pencils

malo, muy malo y literal.

missed my turn's picture
missed my turn
426 pencils

I'm sorry, I think this is terrible.

missed my turn's picture
missed my turn
426 pencils

Actually, I'm not sorry at all.

missed my turn's picture
missed my turn
426 pencils

Please tell me people are being sarcastic with this award stuff.

Zidor's picture
Zidor
60 pencils

indeed dear mmt.

Guest's picture
Guest

First comes the "B". Then, an "A" appears. And finally... yes; the "D".
Cannes winner... funny people...

WillBuller's picture
WillBuller
88 pencils

Go be guests at other sites!
Seriously?...Cannes?

+---------------------++++++

never stop exploring.

+---------------------------------------------------++++++

Guest's picture
Guest

WONDERFUL WORK!

Not a gold winner, but a silver for sure.

Guest's picture
Guest

Very good. Simple and straight to the point.

Guest's picture
Guest
Guest's picture
Guest

There are "guest's" and "guest's" comments... i say this ad as nothing special, everyone can see that ! (the guy that talk's about awards must be a young italien that made the ad in is garage...presto )

joelapompe's picture
joelapompe
3703 pencils

the unexpected thing coming from the corner of the street is an advertising classic... but it was better used in the past than on this one that's for sure!

http://www.joelapompe.net / Facebook : Joelapompe

Guest's picture
Guest

fuck off.........

Guest's picture
Guest

ok fuck back on.....

mae abigail's picture
mae abigail
27 pencils

this around the corner gimmick has been done a hundred times..........geeeezz....................

Hibon's picture
Hibon
3736 pencils

I think you can not be serious on comments if you have a "bad-bug" on line!!!!

Simple ideas are the best !

Guest's picture
Guest

student work?
bad indeed.

Guest's picture
Guest

good one

Guest's picture
Guest

lol i think the creator is loggin on as anonymous and giving himself/herself congratulatory messages, looool

Guest's picture
Guest

I guess, being a guest myself, you people are wasting waay much time replying obviously false comments intended to start a discussion truly not worthwhile. The ad is NO good!

Guest's picture
Guest

The end of the month arrives when you LEAST EXPECT IT.

=> "In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due."

WTF?

Bad ad, so done...

plus it's like : "oh my god, today is the 27th of the month, what the hell, how can I execpt it? 10 days ago I was fine and now everything's f*cked up, why didn't learn to count"

so stupid

Guest's picture
Guest

done a million times! boring, nothing new....but the worst is not the ad, is the people who thinks this is an award winner.

teenie's picture
teenie
1894 pencils

Oh no! Not another "don't look now but it's coming around the corner" ad!

Guest's picture
Guest

gianluca stop it!

Guest's picture
Guest

cANES??? pero si esta idea es de lo más trillada!..es un simple refrito... El arte es bueno, sin embargo, hacen faltan detalles en las sombras y demás..pero la idea es completamente ordinaria...no tiene impacto.

Guest's picture
Guest

cannes winner

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