Mutuo O2: 27
The end of the month arrives when you least expect it.
BNP Paribas Personal Finance presents Mutuo O2, the mortgage that lets you breathe.
In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due.
Advertising Agency: Unbranded Communication
Creative Director / Art Director: Gianluca Ghezzi
Copywriter: Roberta Lisca
Photographer: Studio Marietti
Published: November 2008
42 Comments
Cannes gran prix!
Why do Ivan allows Guest commenters?
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Change it, change it now coz they will tomorrow.
they are sometimes more fun than the ads.
And sometimes not...
Sometimes, people just want to comment once. But registering is gives you so much more power on the site. It's highly recommended.
More like losing the power of anonymity, which many guests abuse.
The photoshop work is horrible.
www.escribiendoconsilencio.blogspot.com
I like it.
Masterpiece.
Award for sure.
What?
This will NEVER win ANY award.
The image says that 27 is just around the corner. if the number would have been 60 it would have made a nice pension-plan ad.
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http://mimundoenotromundo.blogspot.com/
ahhhhh i dont understand....
www.barcreativo.com
Simple, clever, right to the point.
I wish a did it.
A Cannes Winner.
cheesy headline: The end of the month is right around the corner
malo, muy malo y literal.
www.joancordoves.blogspot.com
I'm sorry, I think this is terrible.
http://justkiddingbutseriously.wordpress.com/
Actually, I'm not sorry at all.
http://justkiddingbutseriously.wordpress.com/
Please tell me people are being sarcastic with this award stuff.
http://justkiddingbutseriously.wordpress.com/
indeed dear mmt.
First comes the "B". Then, an "A" appears. And finally... yes; the "D".
Cannes winner... funny people...
Go be guests at other sites!
Seriously?...Cannes?
+---------------------++++++
never stop exploring.
+---------------------------------------------------++++++
WONDERFUL WORK!
Not a gold winner, but a silver for sure.
Very good. Simple and straight to the point.
And very DONE before...
http://aycu38.webshots.com/image/19957/2000671880101157311_rs.jpg
Not to mention this...
http://adsoftheworld.com/media/print/salat_olive_oil_mailman
Or theses...
http://adsoftheworld.com/media/ambient/ariel_tea
http://adsoftheworld.com/media/ambient/ariel_paint
http://adsoftheworld.com/media/ambient/ariel_ice_cream
Or these...
http://adsoftheworld.com/media/ambient/bbc_world_border
http://adsoftheworld.com/media/ambient/bbc_world_soldier
http://adsoftheworld.com/media/ambient/bbc_world_riot
There are "guest's" and "guest's" comments... i say this ad as nothing special, everyone can see that ! (the guy that talk's about awards must be a young italien that made the ad in is garage...presto )
the unexpected thing coming from the corner of the street is an advertising classic... but it was better used in the past than on this one that's for sure!
http://www.joelapompe.net / Facebook : Joelapompe
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
http://adsoftheworld.com/media/print/digital_marketing_awards_hair
http://adsoftheworld.com/media/ambient/ariel_paint?size=_original
http://adsoftheworld.com/media/print/digital_marketing_awards_flame
fuck off.........
ok fuck back on.....
this around the corner gimmick has been done a hundred times..........geeeezz....................
I think you can not be serious on comments if you have a "bad-bug" on line!!!!
Simple ideas are the best !
student work?
bad indeed.
good one
lol i think the creator is loggin on as anonymous and giving himself/herself congratulatory messages, looool
I guess, being a guest myself, you people are wasting waay much time replying obviously false comments intended to start a discussion truly not worthwhile. The ad is NO good!
The end of the month arrives when you LEAST EXPECT IT.
=> "In Italy, the 27th day of each month is usually known as the day when mortgage repayments are due."
WTF?
Bad ad, so done...
plus it's like : "oh my god, today is the 27th of the month, what the hell, how can I execpt it? 10 days ago I was fine and now everything's f*cked up, why didn't learn to count"
so stupid
done a million times! boring, nothing new....but the worst is not the ad, is the people who thinks this is an award winner.
Oh no! Not another "don't look now but it's coming around the corner" ad!
gianluca stop it!
cANES??? pero si esta idea es de lo más trillada!..es un simple refrito... El arte es bueno, sin embargo, hacen faltan detalles en las sombras y demás..pero la idea es completamente ordinaria...no tiene impacto.
cannes winner