Mutualité chrétienne: Carry

Solidarity. It begins by putting oneself in the shoes of the others.

Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste

April 2012


chuckieT's picture
680 pencils

Yet ironically, she is still in her own shoes.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

me thinks that the whimsical illustrations take away from the seriousness..... IDK images maybe?

Design Central's picture
Design Central
364 pencils

Became funny anyway!

Milan Solanki's picture
Milan Solanki
992 pencils

may b good for ad, but does not generate response

kleenex's picture
41162 pencils

not a bad idea.

salil.sharma's picture
2428 pencils

good campaign
very impressive for retail client

Designer Don't Do Different Things
They Do Things Differently

Hugo Battistel's picture
Hugo Battistel
22 pencils

Mutualité Chrétienne’s activity is based on solidarity. Rather than telling people long philosophical speeches about this value, we invited them to experience it. “Solidarity. It begins by putting oneself in the shoes of the others”.
See the print case on youtube:

MattSpencer's picture
23 pencils

The message does not come across too seriously, but there is a lot of think about. It is a social message that tries to not take itself too seriously, but relies more on the individual to come to terms to it themselves. The meaning may become lost in some people, because the meaning is not too obvious.

Fernando Montero's picture
Fernando Montero
121 pencils

Kill me, man.

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