Mutualité chrétienne: Carry

Solidarity. It begins by putting oneself in the shoes of the others.

Advertising Agency: Euro RSCG, Brussels, Belgium
Chief Creative Officer: Jean-Luc Soille
Copywriters: Stephane Daniel
Art Director: Hugo Battistel
Account Director: Lia Delpierre, Julie Boghe
Photographer: Lisa Carletta
Retoucher: Antoine Meliste

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9 comments

chuckieT's picture
chuckieT
680 pencils

Yet ironically, she is still in her own shoes.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

me thinks that the whimsical illustrations take away from the seriousness..... IDK images maybe?

Design Central's picture
Design Central
364 pencils

Became funny anyway!

Milan Solanki's picture
Milan Solanki
986 pencils

may b good for ad, but does not generate response

kleenex's picture
kleenex
25612 pencils

not a bad idea.

salil.sharma's picture
salil.sharma
2278 pencils

good campaign
very impressive for retail client

Hugo Battistel's picture
Hugo Battistel
22 pencils

MUTUALITE CHRETIENNE: EXPERIENCE THE SOLIDARITY
Mutualité Chrétienne’s activity is based on solidarity. Rather than telling people long philosophical speeches about this value, we invited them to experience it. “Solidarity. It begins by putting oneself in the shoes of the others”.
See the print case on youtube: http://www.youtube.com/watch?v=O6-pEBC2Kn8

MattSpencer's picture
MattSpencer
23 pencils

The message does not come across too seriously, but there is a lot of think about. It is a social message that tries to not take itself too seriously, but relies more on the individual to come to terms to it themselves. The meaning may become lost in some people, because the meaning is not too obvious.

Fernando Montero's picture
Fernando Montero
121 pencils

Kill me, man.

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