Mutual Community Health Insurance: GI Joe Boy
After 70 years we've seen it all.
Advertising Agency: Clemenger BBDO Melbourne, Australia
Executive Creative Director: James McGrath
Creative Directors: Cameron Hoelter, Emma Hill
Art Directors / Copywriters: TOM MARTIN, Julian Schreiber
Photographer: Matt Baker


14 Comments
There is a lot of great work on the front page today Ivan, I love these as well
Great idea. Love the photography and retouching.
I just can't stop laughing at this boy. No, I meant the ad... sorry.
For cryin' out loud, he needs HELP!!
That's totally me, when I was four...
awesome insight.. well done
I agree the insight is awesome. Are the ads a little over retouched? First 2 are good, last one's average.
Hilarious, reminded me of all the ridiculous late-night stories you hear from the emergency ward.
Cannes Silver!
lmao!
great stuff!
they are nice
Is that Saddam?
_______________
Smart and Funny Signature.
_______________
It's so easy to critic.
hahah. Funny. Nice image too. Its memorable and definitely links us to our own childhood or our own kids.
Great ones.
AWESOME
(my Life Is Design & Design Is my LIFE)
where s this ads from? pls tell me ~~~~~~~~thanks!!!!!!!!!!!!!!!!