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Michela

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Published/Aired: 
February 2011
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Description: 

Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.

I am my music. I am musicmaster.

Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Photography: Paul Emous

Comments (12)

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Master Jack's picture
Master Jack
64 Activity Scores

Good stuff.

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