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Michela

Agency: 
Published/Aired: 
February 2011
Description: 

Music Master, an MP3 download site based in Dubai, launched its services on February 1 with an advertising campaign featuring QR codes. In-mall advertisements depict hundreds of QR codes which consumers will be invited to scan in search of a few that lead to free music downloads. Print ads feature a prominent QR code and give consumers the chance to download free tracks if they link Music Master with their Facebook page.

I am my music. I am musicmaster.

Advertising Agency: DDB, Dubai, UAE
Senior Art Director: Diya Ajit
Senior Copywriter: Camilla McLean
Group Account Director: Edward Harris
Photography: Paul Emous

Comments (12)

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Highest Rated

Master Jack's picture
Master Jack
Activity Score 64

Good stuff.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

First time I've seen a QR/mosaic mashup, pretty smart. Real shame about the embarassing copy though. And letting the logo into the headline. Apart from that...

Le Barks's picture
Le Barks
Activity Score 8

A true backhander there Mr Pencil. Though I suggest you sharpen yours. Embarrassing copy....at least they can spell.

Yours sincerely,

Le Barks

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Thank you Le Barks, I did have 'embarrass' on my watch list, but it's one of those that often slips through. I'll forgive myself though and thank you again for the correction.

jackblack's picture
jackblack
Activity Score 2350

Not new. Not great.

Le Barks's picture
Le Barks
Activity Score 8

Yes it is new Jacky! Are you familiar with regional advertising in the Middle East? I would direct you to the most recent Ali Cafe tv work to see the general standard.

dadada's picture
dadada
Activity Score 1720

I expected that the mosaic is composed by albums

Everybody is creative, be yourself.

Le Barks's picture
Le Barks
Activity Score 8

No Squire....done, done, done....

Brainsugar's picture
Brainsugar
Activity Score 1625

I played with the QR code, and I downloaded music! Great

luispiter's picture
luispiter
Activity Score 2756

its bad.. very bad

kleenex's picture
kleenex
Activity Score 43452

I like the images.

Le Barks's picture
Le Barks
Activity Score 8

This is fresh work, in a notoriously difficult region.

Master Jack's picture
Master Jack
Activity Score 64

Good stuff.

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