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Museum Of Modern Art Stockholm: Banana

Museum Of Modern Art Stockholm: Banana
Your rating: None Average: 9.1 (106 votes)

The last week with Andy Warhol.
Other Voices, Other Rooms 9 February - 4 May 2008

Advertising Agency: Storåkers McCann, Stockholm, Sweden
Art Director: Jonas Frank
Copywriter: Hanna Belander
Photographer: Emil Larsson/ADAMSKY
Published: May 2008

24 Comments

Roger Daly's picture 361 pencils

Yeah, but...

sloppy4's picture 1514 pencils

but what? nice simple idea for something simple.

Roger Daly's picture 361 pencils

but... a tad too simple for me. :)

Guest commenter's picture

Simple is putting a quarter into you pocket.

http://www.sharkcountry.blogspot.com/

Roger Daly's picture 361 pencils

... and being satisfied with that. :)

Guest commenter's picture

With this seemingly simple image of a banana and eloquent words elegantly laid-out, many things come to mind... but I might be missing the whole point?! Is the overriped banana to mean the passing of time, the crossing of Andy Warhol to the other side? Or is it that while the object may be rotting on the surface, it is still good to digest its content? Or could it be, I dare say, a phallic symbol too?

Whatever the imagery may mean, the headline copy grabs me! Other Voices Other Rooms make me understand that it must be an exhibit?

Will this be at New York's MoMA?

PhobiArt's picture 89 pencils

Oh you poet philosopher:) Maybe it's a simple reference to Velvet Underground album (http://en.wikipedia.org/wiki/The_Velvet_Underground_and_Nico). Good ads don't need you to seek for truth, they work as simple as this.

desailly's picture 472 pencils

What a facile view.

PhobiArt's picture 89 pencils

What an easy comment.

Javier Ramírez's picture 1236 pencils

Ok...

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest commenter's picture

or is it coz warhol liked bananas...you know which kind;)

Guest commenter's picture

it's a reference to his "peel slowly and see" cover for the velvet underground & nico album

Kateter's picture 2040 pencils

exactly. and I'm surprised people don't know that. it's not only essential pop culture symbol but plain common knowledge.

but I would rather see his Campbell soup go bad, aged Marylin or something similar.

not bad idea, though.

You all suck's picture

Clearly it isn't 'plain common knowledge' as people needed it explaining. That said, it doesn't mean that it's not a nice idea for those who care about the Velvet Underground or Warhol. Targeted marketing may have been their decision - those in the know...

I would have thought getting as many people to see his work would have been a better aim, so something a bit less niche but equally clever may have proved more effective (and no, I don't have a suggestion of what it could be. Just giving an opinion).

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Ads of the World is only entertaining because of the comments.

dshott's picture 477 pencils

Indeed...

desailly's picture 472 pencils

Good Lord. And it seems that someone did actually need to explain that.

Back to art school, everyone that didn't know.

SeanMartin's picture

It's a reference from almost forty years ago, and it's losing steam, so I dont think it takes much to understand why people might not get it. After all, how many pop references from the 1930s do you understand? And how many people opening the newspaper are gonna look at this and say, "Oh wow! The Velvet undeground!" Not many, I assure you.

--------------------------

Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

Guest commenter's picture

Probably not, but I guess a lot of people will think "Oh, Andy Warhol!"

Guest commenter's picture

good ad. simple. smart.

Rammal's picture 42 pencils

simply a beauty!

maxwell

kgeiger's picture 6642 pencils

:)

Guest commenter's picture

love the idea!!!! a good idea does not need great executions, bad ideas must always have great "pictures" or else!!

Guest commenter's picture

for god sake people! thats a great ad! simple and clean.

exithigh's picture 86 pencils

yeah, i like.

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