Museum Of Memory & Tolerance: Auschwitz

Those who don’t know their history are condemned to repeat it. Museum Of Memory & Tolerance Museum.

Advertising agency: Made, Mexico, Mexico City
Chief Creative Officers: Yosu Arangüena, Cristian Rocha, Sergio Sharpe
Creative Director: Sergio Sharpe
Photographer: Ap
Account Supervisor: Diego Zagal
Advertiser's Supervisors: Sharon Saga, Mily Cohen, Raquel Smeke

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10 comments

Hadrons's picture
Hadrons
5707 pencils

True.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture
Ramat Ajala
567 pencils

You give 9/10 because the sentence is true? C'mon...

Hadrons's picture
Hadrons
5707 pencils

We are looking at the iconic picture taken in Auschwitz just before it was liberated by Soviet troops.
Those were the few survivors that told the rest of the world what happened.

In less than 20 years, people crawled out from cesspools and from under rocks to deny that the Holocaust ever happened. Denied those people memories and told who ever wanted to hear (and to keep hating) that Auschwitz was a humanitarian labor camp.

This repeated pattern of a photo represents the ongoing cycle of hatred and intolerance.

It is a warning flag which tells us if we want to prevent another willful and systematic murder of a nation, we have to remember and teach the past.

We must remember and teach the why, the where , the how & the when. The who will never change...

Remember and teach that this was the behavior of MONSTERS!

Knowledge that is carved into people minds will be the right tool to fight this.

~~~~
I’ve noticed lately the increasing volume of juvenile responses posted to this site.
Silly me, I thought it was a platform for professional discourse. It’s turning out to be a forum for riffraff (word of the month) & wanna-be advertising professionals.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture
sirvan
29870 pencils

Maybe you're reacting positively to the brief?

:)

+++

"I love some things, and don't love some other things."

il nekro's picture
il nekro
74 pencils

I love u, Hadrons.

somecopywriter's picture
somecopywriter
1064 pencils

I don't know I don't see history repeating itself here. Should't they rather show similarities between these powerful iconic images from our past and images from today. I really like the line though.

talkingisfree's picture
talkingisfree
2455 pencils

Agree.In any case there's no need to repeat line and logo.

talkingisfree's picture
talkingisfree
2455 pencils

Agree.In any case there's no need to repeat line and logo.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

not effective ad

hredrik's picture
hredrik
9 pencils

it's an awful translation of the copy.

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