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Auschwitz

Agency Network: 
Published/Aired: 
January 2012
Description: 

Print advertisment created by Made, Mexico for Museum Of Memory & Tolerance, within the category: Recreation, Leisure.

Those who don’t know their history are condemned to repeat it. Museum Of Memory & Tolerance Museum.

Advertising agency: Made, Mexico, Mexico City
Chief Creative Officers: Yosu Arangüena, Cristian Rocha, Sergio Sharpe
Creative Director: Sergio Sharpe
Photographer: Ap
Account Supervisor: Diego Zagal
Advertiser's Supervisors: Sharon Saga, Mily Cohen, Raquel Smeke

Comments (10)

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Hadrons's picture
Hadrons
Activity Score 6041

True.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Ramat Ajala's picture
Ramat Ajala
Activity Score 792

You give 9/10 because the sentence is true? C'mon...

Hadrons's picture
Hadrons
Activity Score 6041

We are looking at the iconic picture taken in Auschwitz just before it was liberated by Soviet troops.
Those were the few survivors that told the rest of the world what happened.

In less than 20 years, people crawled out from cesspools and from under rocks to deny that the Holocaust ever happened. Denied those people memories and told who ever wanted to hear (and to keep hating) that Auschwitz was a humanitarian labor camp.

This repeated pattern of a photo represents the ongoing cycle of hatred and intolerance.

It is a warning flag which tells us if we want to prevent another willful and systematic murder of a nation, we have to remember and teach the past.

We must remember and teach the why, the where , the how & the when. The who will never change...

Remember and teach that this was the behavior of MONSTERS!

Knowledge that is carved into people minds will be the right tool to fight this.

~~~~
I’ve noticed lately the increasing volume of juvenile responses posted to this site.
Silly me, I thought it was a platform for professional discourse. It’s turning out to be a forum for riffraff (word of the month) & wanna-be advertising professionals.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

sirvan's picture
sirvan
Activity Score 29860

Maybe you're reacting positively to the brief?

:)

+++

"I love some things, and don't love some other things."

il nekro's picture
il nekro
Activity Score 74

I love u, Hadrons.

somecopywriter's picture
somecopywriter
Activity Score 1113

I don't know I don't see history repeating itself here. Should't they rather show similarities between these powerful iconic images from our past and images from today. I really like the line though.

talkingisfree's picture
talkingisfree
Activity Score 2712

Agree.In any case there's no need to repeat line and logo.

talkingisfree's picture
talkingisfree
Activity Score 2712

Agree.In any case there's no need to repeat line and logo.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

not effective ad

hredrik's picture
hredrik
Activity Score 9

it's an awful translation of the copy.

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