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Woman

Agency: 
Published/Aired: 
September 2011
Description: 

Iron muscles.

Advertising Agency: Alch1m1a ADV, Milan, Italy
Creative Director / Art Director: Raul Riccardo Pisani
Copywriter: Viviana Giovannini
Post production: R. Monero
Photographer: O'cean

Comments (28)

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Highest Rated

raffi11's picture
raffi11
Activity Score 2

I don't know but for me something doesn't relates in this ad. Sure, she has iron muscles, that doesn't mean you have to attract magnets at such a high point on her legs and belly. We get it, those milk shakes are awesome.

andylefty's picture
andylefty
Activity Score 4535

The mum and her kids kind of bugs me. Why is the mum modeling lingerie?

I feel there should be more comedy and less sex but for a protein shake its easy to see why they go with this direction.

welsh523's picture
welsh523
Activity Score 150

Maybe more sex (or the same amount) and less babies. That would bring down the creep factor. Also, MORE PRODUCT!

pinguin13's picture
pinguin13
Activity Score 113

This is clearly overdone. Why are there flowers growing out of the women's shoulder, why are there 2 babies and why are they floating? Why is it in a bedroom and why is the door to the garden open? Overstyled, over the top.

P13

atb2005's picture
atb2005
Activity Score 13561

LOL

The flowers are not growing out of her shoulder. The flowers are just behind her. That said, she along with the babies have been badly photoshopped in.

I too don't understand what they are trying to communicate here. I also don't think women drink Musclemilk. Maybe in Italy?

Ron Burgundy's picture
Ron Burgundy
Activity Score 1634

I cant agree with the product benefit

sambuca's picture
sambuca
Activity Score 1066

disgusting photoshop...
really really poor.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Very different.

GOLD. The most brilliant idea and great execution

love it

CACAHD's picture
CACAHD
Activity Score 2186

true........ ..........!

Butterflea's picture
Butterflea
Activity Score 40

Like the iron-muscles idea, failed execution though

Shawali's picture
Shawali
Activity Score 8442

Wow, this is bad...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

welsh523's picture
welsh523
Activity Score 150

She's really hot but that doesn't change the fact that children are gawking at their mother in lingerie and finding the product is like a bad game of Where's Waldo! Three of my four stars are for choosing a good model.

rakel's picture
rakel
Activity Score 250

bad photoshop, forced.

rakel's picture
rakel
Activity Score 250

i just saw GOLD and i was shocked.... gold.... NOT

dean viii's picture
dean viii
Activity Score 1686

Cheesy. Bad Photoshop. Did students do this? And I mean high school.

Glut's picture
Glut
Activity Score 3937

Cheesy with bad art work

Bill Me Now's picture
Bill Me Now
Activity Score 180

this is a joke, right?

CACAHD's picture
CACAHD
Activity Score 2186

OMG, worst A.D. eveeeeever

kleenex's picture
kleenex
Activity Score 43493

What a horrible ad...

Jackbr's picture
Jackbr
Activity Score 1499

Studing more photoshop...

JackBR

john ler's picture
john ler
Activity Score 667

Dear copywriter, please stop messing with photoshop.

dbor's picture
dbor
Activity Score 1455

To authors: it might be better to completely undress the girl...

Paolo Buatti's picture
Paolo Buatti
Activity Score 896

Terrible realization!

MK-tessa's picture
MK-tessa
Activity Score 216

is that a bed from snow white and the seven dwarfs? I mean look at it!

Lazarus's picture
Lazarus
Activity Score 1536

This is pretty bad. No, it's really bad. Honestly, it shouldn't even be here.

Manoma's picture
Manoma
Activity Score 1108

Terrific...
really too bad...

AlexM's picture
AlexM
Activity Score 131

Iron is not a magnet, is it? Overdone and doesn't make any sense. But these settings with this model in lingerie but without kids work fine and could be used for something else.

Hadrons's picture
Hadrons
Activity Score 6017

contrived & beyond...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

raffi11's picture
raffi11
Activity Score 2

I don't know but for me something doesn't relates in this ad. Sure, she has iron muscles, that doesn't mean you have to attract magnets at such a high point on her legs and belly. We get it, those milk shakes are awesome.

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