48 comments

Guest's picture
Guest

good...the meat!

desailly's picture
desailly
470 pencils

Dreadful. Just... dreadful.

Guest's picture
Guest

trsnsation please! :S

Dale's picture
Dale
370 pencils

Seriously? You don't get this from the image and the fact that it's a meat ad? It ain't great, and it's not really good either, but it is pretty damn clear.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

ridiculo!!!

Guest's picture
Guest

awful

Toro's picture
Toro
1029 pencils

Brilliant.

Guest's picture
Guest

pointless.

Disco Munky's picture
Disco Munky
3900 pencils

This actually looks ok. It's been retouched nicely and doesn't suck visually like so many others. The problem is with the concept. It's pretty weak. But I have a feeling the client doesn't have a clue about design but thought that he'd have a go anyway.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

Stunning. Very good.

Guest's picture
Guest

yo creí que se trataba de los cuchillos

mattndan's picture
mattndan
953 pencils

tender (SOFT)
adjective
1 (of meat or vegetables) easy to cut or chew:
My steak was beautifully tender.

Maybe that will help some people.

Guest's picture
Guest

Acho a idéia irada... mas a fotografia cagou, na minha opnião...

Tinha que ser mais simples, mais suave... pra quê esses copos na mesa? E porquê mostrar a mesa toda, saca?

Acho que um ângulo mais topview, não chapado, mas mais de cima um pouco, não mostrando o contexto em volta, seria mais bacana...

Acho que o tratamento também tinha que ser mais classudo... Aquela iluminação puxando mais pro dourado, estilo DPZ sadia, não tanto...

A assinatura talvez mais discreta também, ali está gritando assim “OOOLHAAA, A IDÉIA É ISSO AQUIII!!!“

Outra coisa, talvez a mesa fosse construída com as cartas, e não essa torre... pq na verdade, ninguém põe nada entre o prato e a mesa, o que balança mesmo é a mesa!

Mas ficou bem legal, parabéns!

Guest's picture
Guest

lo mejor de ese aviso es la carne

Guest's picture
Guest

great

Guest's picture
Guest

up in blue 10 good reasons for a brazilian to vote for the soccer team not this ad :-)

feel's picture
feel
168 pencils

clever

Guest's picture
Guest

Cannes with certainty.

Guest's picture
Guest

Yes... if your mom judge it as president of the jury...

Guest's picture
Guest

Uma boa idea para 0% gordura mas nao "carne macia".
Best for low fat but not tender meat...something wrong with this idea!
Cannes will be only for the "cinema show" not the lion.

frozzzt's picture
frozzzt
62 pencils

Omg... this idea sucks soooo much! "very soft/tender meat" ....

The visual is to literal. Lame.

What if ...

Guest's picture
Guest

Se esta peça ganhar Cannes eu desisto da propaganda.

Guest's picture
Guest

It only can be trick.

ORISHAS76's picture
ORISHAS76
344 pencils

esto no gana ni en las favelas!!!!!

Guest's picture
Guest

me gusta!

mmackinven's picture
mmackinven
1608 pencils

Me being picky here...

The shadows contradict each other! The plate goes one way the the cards the other.

Guest's picture
Guest

Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.

Guest's picture
Guest

Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.

Guest's picture
Guest

Whoever doesn't get this idea should not be in creative advertising. Go into banking or something, and make way for those who have an imaginative mind to do the work.
And yes I agree, the plate's lighting is a bit inconsistent with the rest of the set-up. No big deal for me though, the idea is there...

Guest's picture
Guest

this is a very boring ad.

Guest's picture
Guest

but why poker cards? Doesn't it an extra things to confuse people mind? First i saw this ad, my focus was on the cards, not the steak. First impression, it seems to me that the highlight of this restaurant is to be able to stand up and cut your steak on cards....

Guest's picture
Guest

and you are in the advertising business??? No way man. what are you a media planner or some cleaning personnel? you are tooooo litaral to work in advertising.

Guest's picture
Guest

Please comment on the work, not individual, dun be childish. Everyone has a say, be it literal or whatever.

kithubabe's picture
kithubabe
72 pencils

oh come on!!! This one is so damn lame!

darth_darkcape's picture
darth_darkcape
100 pencils

i wouldn't have used red cards with red meat (meat gets lost),

seems like you're selling cards not meat at first glance.

Toro's picture
Toro
1029 pencils

You have a point, but I noticed the meat first.

Guest's picture
Guest

The cards concept is very common..and it's been almost used at times..the only thing why the ad is looking good just coz it's been retouched very nicely..i've used this type of concept long time back..so time to think on something out-of-the-box..!!ALL THE BEST :)

Toro's picture
Toro
1029 pencils

Bollocks. References please. Links, etc.

Guest's picture
Guest

wow!

Guest's picture
Guest

terrible. Everything, from the idea until the execution.

Guest's picture
Guest

clear idea
All these comments.... make's it "great ad"

Guest's picture
Guest

Direct and clear. Good ad

alvinpck's picture
alvinpck
1467 pencils

Tender does not mean light.

Disco Munky's picture
Disco Munky
3900 pencils

Exactly.

"stay low, move fast"

Doin' it for the points

Toro's picture
Toro
1029 pencils

Building a house out of playing cards is about stability.

Dale's picture
Dale
370 pencils

I don't particularly like this ad but I don't think it conveys 'light'. Since the knife and fork are in the act of cutting the steak I think it does communicate tender meat. Oh well, there are better ads and there are far worse.

- The only thing more rare than a good ad is a good guest comment -

Guest's picture
Guest

really?

Guest's picture
Guest

i think the idea is abit too forced =x

Log in or register to post comments