Murano Grill: Real tender meat
Advertising Agency: Bolero, Fortaleza, Brazil
Creative Director: André Mota
Art Directors: Jorge Kubrusly, Lucas Costa
Photographer: Robson Melo
Published: January 2008
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48 Comments
good...the meat!
Dreadful. Just... dreadful.
trsnsation please! :S
Seriously? You don't get this from the image and the fact that it's a meat ad? It ain't great, and it's not really good either, but it is pretty damn clear.
- The only thing more rare than a good ad is a good guest comment -
ridiculo!!!
awful
Brilliant.
pointless.
This actually looks ok. It's been retouched nicely and doesn't suck visually like so many others. The problem is with the concept. It's pretty weak. But I have a feeling the client doesn't have a clue about design but thought that he'd have a go anyway.
"stay low, move fast"
Doin' it for the points
Stunning. Very good.
yo creí que se trataba de los cuchillos
tender (SOFT)
adjective
1 (of meat or vegetables) easy to cut or chew:
My steak was beautifully tender.
Maybe that will help some people.
www.mattndan.blogspot.com
Acho a idéia irada... mas a fotografia cagou, na minha opnião...
Tinha que ser mais simples, mais suave... pra quê esses copos na mesa? E porquê mostrar a mesa toda, saca?
Acho que um ângulo mais topview, não chapado, mas mais de cima um pouco, não mostrando o contexto em volta, seria mais bacana...
Acho que o tratamento também tinha que ser mais classudo... Aquela iluminação puxando mais pro dourado, estilo DPZ sadia, não tanto...
A assinatura talvez mais discreta também, ali está gritando assim “OOOLHAAA, A IDÉIA É ISSO AQUIII!!!“
Outra coisa, talvez a mesa fosse construída com as cartas, e não essa torre... pq na verdade, ninguém põe nada entre o prato e a mesa, o que balança mesmo é a mesa!
Mas ficou bem legal, parabéns!
lo mejor de ese aviso es la carne
great
up in blue 10 good reasons for a brazilian to vote for the soccer team not this ad :-)
clever
Cannes with certainty.
Yes... if your mom judge it as president of the jury...
Uma boa idea para 0% gordura mas nao "carne macia".
Best for low fat but not tender meat...something wrong with this idea!
Cannes will be only for the "cinema show" not the lion.
Omg... this idea sucks soooo much! "very soft/tender meat" ....
The visual is to literal. Lame.
What if ...
Se esta peça ganhar Cannes eu desisto da propaganda.
It only can be trick.
esto no gana ni en las favelas!!!!!
www.joancordoves.blogspot.com
me gusta!
Me being picky here...
The shadows contradict each other! The plate goes one way the the cards the other.
www.creativeduck.blogspot.com
Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.
Direção de arte pobre. Luzes desconexas, construção poluída, título mal colocado. Ah, e idéia fraca.
Whoever doesn't get this idea should not be in creative advertising. Go into banking or something, and make way for those who have an imaginative mind to do the work.
And yes I agree, the plate's lighting is a bit inconsistent with the rest of the set-up. No big deal for me though, the idea is there...
this is a very boring ad.
but why poker cards? Doesn't it an extra things to confuse people mind? First i saw this ad, my focus was on the cards, not the steak. First impression, it seems to me that the highlight of this restaurant is to be able to stand up and cut your steak on cards....
and you are in the advertising business??? No way man. what are you a media planner or some cleaning personnel? you are tooooo litaral to work in advertising.
Please comment on the work, not individual, dun be childish. Everyone has a say, be it literal or whatever.
oh come on!!! This one is so damn lame!
i wouldn't have used red cards with red meat (meat gets lost),
seems like you're selling cards not meat at first glance.
You have a point, but I noticed the meat first.
The cards concept is very common..and it's been almost used at times..the only thing why the ad is looking good just coz it's been retouched very nicely..i've used this type of concept long time back..so time to think on something out-of-the-box..!!ALL THE BEST :)
Bollocks. References please. Links, etc.
wow!
terrible. Everything, from the idea until the execution.
clear idea
All these comments.... make's it "great ad"
Direct and clear. Good ad
Tender does not mean light.
Exactly.
"stay low, move fast"
Doin' it for the points
Building a house out of playing cards is about stability.
I don't particularly like this ad but I don't think it conveys 'light'. Since the knife and fork are in the act of cutting the steak I think it does communicate tender meat. Oh well, there are better ads and there are far worse.
- The only thing more rare than a good ad is a good guest comment -
really?
i think the idea is abit too forced =x