Mumbai traffic police: Long copy

Of the 3,67,142 cars in this city, imagine, if the one in front of you wasn't on the road. You'd be one car ahead. If two weren't, you'd be two cars closer to your destination. And if a thousand people decided to leave their car at home and take a train, a bus, or share a cab, there would be less traffic on this road and you would waste less time reading billboards. Mumbai Traffic Police.

Traffic jams pose a perennial problem in Mumbai. This 82-word billboard promoting the use of public transport, was put up in high traffic zones where cars literally inch their way forward.

Copywriter: Sonal Chhajerh
Art Director: Sanket Pathare