Multiple Sclerosis Society: Troll attack

MS sabotages your central nervous system.

Advertising Agency: WhybinTBWATequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Creative Directors: Carl Lough, Chris Childerhouse
Illustrator: Lauren Marriott
Account manager: Jenny McMillian

Published: 
December, 2011

8 comments

kleenex's picture
kleenex
40726 pencils

nice art.

LuckyHope's picture
LuckyHope
45 pencils

I feel there could be more coherence between the visual and the copy.
Yes, the visual says MS sabotages your central nervous system.
But I see the main focus of the copy being that somebody else is in control. the monster just playing with the control panel perhaps (and not destroying them)?!

Ron Burgundy's picture
Ron Burgundy
1634 pencils

feels cut & paste, but the art is nice

mitali prasad's picture
mitali prasad
458 pencils

interesting ad...but what is it trying to say-the tagline?

andylefty's picture
andylefty
4535 pencils

Its saying people with MS have a monster inside them. Horrible metaphor.

Roger Keynes's picture
Roger Keynes
5498 pencils

Tells it like it is. Terribly good.

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
5985 pencils

Presenting the naked truth.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

bellissima

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