September 2008
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Also From This Campaign (1 items)


With MS every move is a struggle. Donate to the MS Society of Halton.

Advertising Agency: BBDO Toronto, Toronto, Canada
Creative Director: Ian MacKellar
Art Director: Todd Cornelius
Copywriter: Jamie Marcovitch
Photographer: Shanghoon

Comments (16)

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Amsterdam, The Netherlands's picture
Amsterdam, The ...

Anyone that has ever broken his arm/hand/whatever, will know how hard it is to squeeze one of these during revalidation. And that is what this ad is trying to explain, it's hard for someone with MS to even put their fingers together. (as hard as it is to squeeze for you)

But i agree, it's a bit sinister...