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Hunter vs Deer

Agency: 
Published/Aired: 
September 2010
Description: 

Multiple Sclerosis turns your brain & body against each other.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott

Comments (10)

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Highest Rated

Dzsoi's picture
Dzsoi
Activity Score 8073

It started with a phone call, didn't it? I loved that. I'm pretty sure that was for MS too.

silvi's picture
silvi
Activity Score 4172

mmm... i don´t like the aproach

Guest's picture
Guest

I for one really like it. Especially because realistic drawn people with animal heads were never approached in humor afaik. The prints make justice to the campaign.

elyoshiro's picture
elyoshiro
Activity Score 546

The concept is good,

sirvan's picture
sirvan
Activity Score 29860

This was done before for another disease. The spot where the guy beats himself up as he tries to make an omelet? It was a great spot (too bad I can't remember the disease, lol).

+++

"I love some things, and don't love some other things."

Dzsoi's picture
Dzsoi
Activity Score 8073

It started with a phone call, didn't it? I loved that. I'm pretty sure that was for MS too.

de_martin's picture
de_martin
Activity Score 71

I do like the illustrations and the concept, but I dislike the typo.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Guest's picture
Guest

As someone with MS, I think the thought of "Multiple Sclerosis turns your brain & body against each other" is interesting and right, but I think the execution is wrong. Mind you sometimes I would like to blow my brains out.

Billoughsby's picture
Billoughsby
Activity Score 5144

The headline type is nice. (Ligatures are underused.) "Help stop the war inside" is a good line and should perhaps have wagged the dog on this one.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

smartar's picture
smartar
Activity Score 54

nice concept and art. awfull type

Guest's picture
Guest

Yeah. The type doesn't work sorry.

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