Multiple Sclerosis Society: Hunter vs Deer

Multiple Sclerosis turns your brain & body against each other.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott

September 2010


silvi's picture
4172 pencils

mmm... i don´t like the aproach

Guest's picture

I for one really like it. Especially because realistic drawn people with animal heads were never approached in humor afaik. The prints make justice to the campaign.

elyoshiro's picture
546 pencils

The concept is good,

sirvan's picture
29860 pencils

This was done before for another disease. The spot where the guy beats himself up as he tries to make an omelet? It was a great spot (too bad I can't remember the disease, lol).


"I love some things, and don't love some other things."

Dzsoi's picture
8001 pencils

It started with a phone call, didn't it? I loved that. I'm pretty sure that was for MS too.

de_martin's picture
71 pencils

I do like the illustrations and the concept, but I dislike the typo.

Duct tape is like the force. It has a light side, a dark side, and it holds the universe together... (Carl Zwanzig)

Guest's picture

As someone with MS, I think the thought of "Multiple Sclerosis turns your brain & body against each other" is interesting and right, but I think the execution is wrong. Mind you sometimes I would like to blow my brains out.

Billoughsby's picture
5144 pencils

The headline type is nice. (Ligatures are underused.) "Help stop the war inside" is a good line and should perhaps have wagged the dog on this one.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

smartar's picture
54 pencils

nice concept and art. awfull type

Guest's picture

Yeah. The type doesn't work sorry.

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