Cat vs Dog

September 2010
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Multiple Sclerosis causes scars on the brain that disrupt the messages to your body. When your brain and body canât communicate, it can feel like theyâre at war. The campaign from TBWA Tequila Auckland represents this inner battle using the contrast between cat vs dog, and hunter vs deer. The conflicting images show what it must feel like for a sufferer of MS and how hard it can be to control their own body.

Multiple Sclerosis turns your brain & body against each other.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott

Comments (8)

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Dzsoi's picture
8061 Activity Scores

Agree with Silvi and guest. Basic thought is good, but there is absolutely no drama in these visuals.


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