Multiple Sclerosis Society: Cat vs Dog

Multiple Sclerosis turns your brain & body against each other.

Multiple Sclerosis causes scars on the brain that disrupt the messages to your body. When your brain and body canât communicate, it can feel like theyâre at war. The campaign from TBWA Tequila Auckland represents this inner battle using the contrast between cat vs dog, and hunter vs deer. The conflicting images show what it must feel like for a sufferer of MS and how hard it can be to control their own body.

Advertising Agency: TBWA\Tequila, Auckland, New Zealand
Executive Creative Director: Andy Blood
Copywriter: Amy Thexton
Art Director: Jessica Neale
Illustrator: Lauren Marriott
Via: bestadsontv

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8 comments

atb2005's picture
atb2005
13567 pencils

Innovative approach, and I love the style of these illustrations. Maybe better more original contrasts?

silvi's picture
silvi
4172 pencils

Looks like an humor campaign for a serious problem. I don´t know.

Guest's picture
Guest

don't listen to these blokes. Just keep doin what you're doin. nice brain.

rurorjuror's picture
rurorjuror
737 pencils

Interesting approach. Illustration is great

Guest's picture
Guest

For the first time I understand what MS is really like for someone. Not an easy brief but quite a brave and interesting approach.

Guest's picture
Guest

As someone with MS, I think the thought of "Multiple Sclerosis turns your brain & body against each other" is interesting and right, but I think the execution is wrong and I sort of agree with silvi.

Guest's picture
Guest

The idea at the core is very nice (two opposites fighting with each other). The execution (cat / dog / person) and illustration really don't help it at all. Am I meant to laugh at these ads? I'm confused with the tone of the ad.

Dzsoi's picture
Dzsoi
5269 pencils

Agree with Silvi and guest. Basic thought is good, but there is absolutely no drama in these visuals.

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