MultiArmazéns: Piano

Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise
Published: April 2010

Related videos by Shutterstock

22 comments

satrianee's picture
satrianee
3748 pencils

"your business get just tasteless" this way. does this mean "you don't need no skills, no gifts, no knowledge"?

Adaddicted's picture
Adaddicted
3435 pencils

...agree with satrianee.

withalltherespects

consolidated.db's picture
consolidated.db
539 pencils

The problem with these is that the device doesn't relate to either 'MultiArmazéns' or what they actually do.

So it leaves you kinda empty. And it doesn't really endear them to their target.

IMHO.

HV's picture
HV
212 pencils

Your business just got limited, in fact so limited that you cant even play the popcorn tune on your piano...

perromalo's picture
perromalo
429 pencils

I fully agree with everyone above, but I still find kind of interesting the visual.

atb2005's picture
atb2005
13567 pencils

I don't think this has anything to do with skills, knowledge, etc. A piano with just 2 keys means exactly what it means: incredibly easy to use. So there you have the message "your business just got easier".

Corbeen's picture
Corbeen
1070 pencils

it means that when u play on this piano ur head will explode of hearing only 3 tones. And if same thing happens to ur business u might end up with no business.

Its forced .

atb2005's picture
atb2005
13567 pencils

Read my comment for the other image.

Corbeen's picture
Corbeen
1070 pencils

A "please" would be fine next time. Yes I read it and its too poetic like this one. And basically u give high marks for such cliche solution, with all the respect to ur taste (de gustibus non est disputandum) , the theory of how people understand advertising and how they should, truly fails starting with me.

Guest's picture
Guest

Yes, this has nothing to do with skills or knowledge -- just ignorance. A piano with three keys (not two) is something entirely useless, not something that's "easy" to use. Ask yourself what kind of music could you make with only three notes? Who would trust their trust my business to someone who thought a three-key piano would be better than and eighty-eight-key piano?

Molecule's picture
Molecule
437 pencils

I agree with atb2005 these ads should not be taken literally

R U serious's picture
R U serious
405 pencils

You business just got dumb.

Say my name, say my name...

thedesignaddict's picture
thedesignaddict
5366 pencils

A piano with 3 keys is limited and very boring. Sorry.

luispiter's picture
luispiter
2756 pencils

what you can do with so few buttons ... bad

Blashyrkh's picture
Blashyrkh
32701 pencils

This visual reminds me a turkish WC pan.....

cfmanager's picture
cfmanager
46 pencils

Should find another example.

RSimmonds's picture
RSimmonds
68 pencils

Normal people don't look that deep into an advertisement. They'll get the concept and not try to analyze it like a bunch of marketers.

This ad works.

atb2005's picture
atb2005
13567 pencils

Amen to that

Corbeen's picture
Corbeen
1070 pencils

From where do u get this theories? from bible copywriters? I want subscription to ur normal people data base.
Ur thesis would be that people are not so much into advertising so why to make a good one when average can pass...?

the_lizard_king's picture
the_lizard_king
1259 pencils

good job

And then GOD said...
Let there be creativity!!!

aRianna_.'s picture
aRianna_.
281 pencils

I love the art, and agree with Rsimmonds and atb2005.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments