Advertisement

Piano

Agency: 
Published/Aired: 
April 2010
Description: 

Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise

Comments (22)

Log in or register to post comments

Highest Rated

Corbeen's picture
Corbeen
Activity Score 1093

From where do u get this theories? from bible copywriters? I want subscription to ur normal people data base.
Ur thesis would be that people are not so much into advertising so why to make a good one when average can pass...?

satrianee's picture
satrianee
Activity Score 3748

"your business get just tasteless" this way. does this mean "you don't need no skills, no gifts, no knowledge"?

Adaddicted's picture
Adaddicted
Activity Score 3435

...agree with satrianee.

withalltherespects

consolidated.db's picture
consolidated.db
Activity Score 545

The problem with these is that the device doesn't relate to either 'MultiArmazéns' or what they actually do.

So it leaves you kinda empty. And it doesn't really endear them to their target.

IMHO.

HV's picture
HV
Activity Score 212

Your business just got limited, in fact so limited that you cant even play the popcorn tune on your piano...

perromalo's picture
perromalo
Activity Score 429

I fully agree with everyone above, but I still find kind of interesting the visual.

andykuznetsov's picture
andykuznetsov
Activity Score 2
atb2005's picture
atb2005
Activity Score 13561

I don't think this has anything to do with skills, knowledge, etc. A piano with just 2 keys means exactly what it means: incredibly easy to use. So there you have the message "your business just got easier".

Corbeen's picture
Corbeen
Activity Score 1093

it means that when u play on this piano ur head will explode of hearing only 3 tones. And if same thing happens to ur business u might end up with no business.

Its forced .

atb2005's picture
atb2005
Activity Score 13561

Read my comment for the other image.

Corbeen's picture
Corbeen
Activity Score 1093

A "please" would be fine next time. Yes I read it and its too poetic like this one. And basically u give high marks for such cliche solution, with all the respect to ur taste (de gustibus non est disputandum) , the theory of how people understand advertising and how they should, truly fails starting with me.

Guest's picture
Guest

Yes, this has nothing to do with skills or knowledge -- just ignorance. A piano with three keys (not two) is something entirely useless, not something that's "easy" to use. Ask yourself what kind of music could you make with only three notes? Who would trust their trust my business to someone who thought a three-key piano would be better than and eighty-eight-key piano?

Molecule's picture
Molecule
Activity Score 435

I agree with atb2005 these ads should not be taken literally

R U serious's picture
R U serious
Activity Score 416

You business just got dumb.

Say my name, say my name...

thedesignaddict's picture
thedesignaddict
Activity Score 5403

A piano with 3 keys is limited and very boring. Sorry.

luispiter's picture
luispiter
Activity Score 2756

what you can do with so few buttons ... bad

Blashyrkh's picture
Blashyrkh
Activity Score 32882

This visual reminds me a turkish WC pan.....

cfmanager's picture
cfmanager
Activity Score 46

Should find another example.

RSimmonds's picture
RSimmonds
Activity Score 68

Normal people don't look that deep into an advertisement. They'll get the concept and not try to analyze it like a bunch of marketers.

This ad works.

atb2005's picture
atb2005
Activity Score 13561

Amen to that

Corbeen's picture
Corbeen
Activity Score 1093

From where do u get this theories? from bible copywriters? I want subscription to ur normal people data base.
Ur thesis would be that people are not so much into advertising so why to make a good one when average can pass...?

the_lizard_king's picture
the_lizard_king
Activity Score 1257

good job

And then GOD said...
Let there be creativity!!!

aRianna_.'s picture
aRianna_.
Activity Score 281

I love the art, and agree with Rsimmonds and atb2005.

Advertisement