MultiArmazéns: Chess
Your business just got easier.
Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise
Published: April 2010
17 Comments
Unfortunately, neither black nor white can win if they only have their king left.
That's right, and in the other ad no rhythm can be played with a piano of two keys.
May be the copy should have gone: "business is as easy as impossible" lol
"business for dummies"
this is not simple (if it meant to be), this is just wrong in the message. even it is possible with two kings left situation... this doesn't offer anything..
Nice visual with shining b&w material.
King next to a King is not even possible... Your business just got impossible!?
LOL.. for the previous comments
But i like this idea.
Find it energetic and so much fun. Different aproach for logistic and dry port business.
Don't think that your argument on the probability of things can ruin the fun proposal, but....
See ya.
I think people are once again reading way too much into what's being shown. I always like to say that you should never take advertising too seriously or literally. Unfortunately, a lot of people do exactly that. King next to a king aside, the visual - stylish and perhaps even fun - does support the copy. I agree with Dirty Sanchez.
I have no problem with the logic. But "well-know thing just easier/simplier" visuals have been done before, nothing new here.
I'm a chess player, and this just doesn't work for me. Sorry.
lacks a bit of logic to work
www.barcreativo.com
Art is amazing, but copy does not wrap up the concept.
Good Art
I certainly agree with atb2005 and dirty sanchez on this one. It is a great thought. People please don't take things so literally. I personally find it very interesting.
And then GOD said...
Let there be creativity!!!
A great ad is watertight. This isn't.
need more brainstorming
i think it would have been more acceptable if the slogan was "just begin your business"
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