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Chess

Agency: 
Published/Aired: 
April 2010
Description: 

Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise

Comments (17)

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Highest Rated

LeeMoh's picture
LeeMoh
Activity Score 424

That's right, and in the other ad no rhythm can be played with a piano of two keys.

Perhaps the copy could be: "business is as easy as impossible". Jaja!

whatthefudge's picture
whatthefudge
Activity Score 1266

Unfortunately, neither black nor white can win if they only have their king left.

LeeMoh's picture
LeeMoh
Activity Score 424

That's right, and in the other ad no rhythm can be played with a piano of two keys.

Perhaps the copy could be: "business is as easy as impossible". Jaja!

satrianee's picture
satrianee
Activity Score 3748

"business for dummies"

this is not simple (if it meant to be), this is just wrong in the message. even it is possible with two kings left situation... this doesn't offer anything..

Nice visual with shining b&w material.

HV's picture
HV
Activity Score 212

King next to a King is not even possible... Your business just got impossible!?

guru84's picture
guru84
Activity Score 91

LOL.. for the previous comments
But i like this idea.

dirty sanchez's picture
dirty sanchez
Activity Score 6

Find it energetic and so much fun. Different aproach for logistic and dry port business.
Don't think that your argument on the probability of things can ruin the fun proposal, but....
See ya.

atb2005's picture
atb2005
Activity Score 13557

I think people are once again reading way too much into what's being shown. I always like to say that you should never take advertising too seriously or literally. Unfortunately, a lot of people do exactly that. King next to a king aside, the visual - stylish and perhaps even fun - does support the copy. I agree with Dirty Sanchez.

Dzsoi's picture
Dzsoi
Activity Score 8238

I have no problem with the logic. But "well-know thing just easier/simplier" visuals have been done before, nothing new here.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

I'm a chess player, and this just doesn't work for me. Sorry.

luispiter's picture
luispiter
Activity Score 2756

lacks a bit of logic to work

Guest's picture
Guest

Art is amazing, but copy does not wrap up the concept.

Mulyanto's picture
Mulyanto
Activity Score 46

Good Art

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I certainly agree with atb2005 and dirty sanchez on this one. It is a great thought. People please don't take things so literally. I personally find it very interesting.

And then GOD said...
Let there be creativity!!!

barbe's picture
barbe
Activity Score 102

A great ad is watertight. This isn't.

michelangelo's picture
michelangelo
Activity Score 660

need more brainstorming

getrich_gg's picture
getrich_gg
Activity Score 50

i think it would have been more acceptable if the slogan was "just begin your business"

atlaslogisticss's picture
atlaslogisticss
Activity Score 13

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