MultiArmazéns: Chess

Your business just got easier.

Advertising Agency: SPR, Novo Hamburgo, Brazil
Creative Director: Alessandro Garcia
Art Director: Gilnei Baruio Silva
Copywriter: Cícero de Cesero
Illustrator: Posimidia
Account Director: Gustavo Ermel
Production: Mauren Steinmeier
Responsible for the Client: Cristiane Gerhard
Planner: Eduardo Brandalise
Published: April 2010


whatthefudge's picture
1268 pencils

Unfortunately, neither black nor white can win if they only have their king left.

LeeMoh's picture
424 pencils

That's right, and in the other ad no rhythm can be played with a piano of two keys.

Perhaps the copy could be: "business is as easy as impossible". Jaja!

satrianee's picture
3748 pencils

"business for dummies"

this is not simple (if it meant to be), this is just wrong in the message. even it is possible with two kings left situation... this doesn't offer anything..

Nice visual with shining b&w material.

HV's picture
212 pencils

King next to a King is not even possible... Your business just got impossible!?

guru84's picture
91 pencils

LOL.. for the previous comments
But i like this idea.

dirty sanchez's picture
dirty sanchez
6 pencils

Find it energetic and so much fun. Different aproach for logistic and dry port business.
Don't think that your argument on the probability of things can ruin the fun proposal, but....
See ya.

atb2005's picture
13567 pencils

I think people are once again reading way too much into what's being shown. I always like to say that you should never take advertising too seriously or literally. Unfortunately, a lot of people do exactly that. King next to a king aside, the visual - stylish and perhaps even fun - does support the copy. I agree with Dirty Sanchez.

Dzsoi's picture
6705 pencils

I have no problem with the logic. But "well-know thing just easier/simplier" visuals have been done before, nothing new here.

thedesignaddict's picture
5415 pencils

I'm a chess player, and this just doesn't work for me. Sorry.

luispiter's picture
2756 pencils

lacks a bit of logic to work

Guest's picture

Art is amazing, but copy does not wrap up the concept.

Mulyanto's picture
46 pencils

Good Art

the_lizard_king's picture
1259 pencils

I certainly agree with atb2005 and dirty sanchez on this one. It is a great thought. People please don't take things so literally. I personally find it very interesting.

And then GOD said...
Let there be creativity!!!

barbe's picture
102 pencils

A great ad is watertight. This isn't.

michelangelo's picture
660 pencils

need more brainstorming

getrich_gg's picture
50 pencils

i think it would have been more acceptable if the slogan was "just begin your business"

atlaslogisticss's picture
13 pencils

Atlas Logistics is a truly growing Indian Company with multinational presence having vast network in India and Overseas such as Logistic Companies In Bangalore, Indian Logistics Companies, Bangalore Logistics Companies, Logistic Companies In India, List Of Logistics Companies, List Of Logistics Companies In Bangalore, International Logistics Companies, Logistics Management Services.for more details pls visit

Log in or register to post comments