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Published/Aired: 
October 2011
Description: 

In no time, he'll be a strong and handsome ad.
Bring up your ideas with us. Multi Media Est Romania.

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Excecutive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Justin Pettit
Copywriter: Till Wembacher, Avinash Sampath
Photographer: Carioca Studio

Comments (9)

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Highest Rated

Hadrons's picture
Hadrons
Activity Score 6017

Great campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

atb2005's picture
atb2005
Activity Score 13561

In no time he will be devoured by that wolf.

morse's picture
morse
Activity Score 17364

I'm afraid I don't understand this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture
CommandZ
Activity Score 2498

+1

Nike Diesel's picture
Nike Diesel
Activity Score 13630

It's pretty easy. And someone please correct me if I'm wrong...
When someone has an idea, which is your "newborn", they pretend this idea to be their kid - until it "dies". Which happens a lot...
Other times, the right ones get to grow up to be ie. a big strong handsome man. >Read: Ad.
Not the greatest analogy, but exists in the ad world.

Baelin's picture
Baelin
Activity Score 273

Is this a child sacrifice to the dark gods of advertising?

velle's picture
velle
Activity Score 1550

fairytales and make-believe... it's what we do
*said without any cynicism

Glut's picture
Glut
Activity Score 3937

not so bad idea, copy is very weak and also execution.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I agree with glut. copy is expected and boring.

Hadrons's picture
Hadrons
Activity Score 6017

Great campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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