Multi Media Est: Boy

In no time, he'll be a strong and handsome ad.
Bring up your ideas with us. Multi Media Est Romania.

Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Excecutive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Justin Pettit
Copywriter: Till Wembacher, Avinash Sampath
Photographer: Carioca Studio

9 comments

atb2005's picture
atb2005
13567 pencils

In no time he will be devoured by that wolf.

morse's picture
morse
16530 pencils

I'm afraid I don't understand this campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CommandZ's picture
CommandZ
2486 pencils

+1

Nike Diesel's picture
Nike Diesel
13389 pencils

It's pretty easy. And someone please correct me if I'm wrong...
When someone has an idea, which is your "newborn", they pretend this idea to be their kid - until it "dies". Which happens a lot...
Other times, the right ones get to grow up to be ie. a big strong handsome man. >Read: Ad.
Not the greatest analogy, but exists in the ad world.

Baelin's picture
Baelin
277 pencils

Is this a child sacrifice to the dark gods of advertising?

velle's picture
velle
1550 pencils

fairytales and make-believe... it's what we do
*said without any cynicism

Glut's picture
Glut
3947 pencils

not so bad idea, copy is very weak and also execution.

Nike Diesel's picture
Nike Diesel
13389 pencils

I agree with glut. copy is expected and boring.

Hadrons's picture
Hadrons
5991 pencils

Great campaign.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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