Multi Media Est: Boy
In no time, he'll be a strong and handsome ad.
Bring up your ideas with us. Multi Media Est Romania.
Advertising Agency: Saatchi & Saatchi, Berlin, Germany
Excecutive Creative Director: Oliver Kapusta
Creative Director: Anne Petri
Art Director: Justin Pettit
Copywriter: Till Wembacher, Avinash Sampath
Photographer: Carioca Studio
9 comments
In no time he will be devoured by that wolf.
I'm afraid I don't understand this campaign.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
+1
It's pretty easy. And someone please correct me if I'm wrong...
When someone has an idea, which is your "newborn", they pretend this idea to be their kid - until it "dies". Which happens a lot...
Other times, the right ones get to grow up to be ie. a big strong handsome man. >Read: Ad.
Not the greatest analogy, but exists in the ad world.
Is this a child sacrifice to the dark gods of advertising?
fairytales and make-believe... it's what we do
*said without any cynicism
not so bad idea, copy is very weak and also execution.
I agree with glut. copy is expected and boring.
Great campaign.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL