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Muddy York Rugby Football Club: Drop the soap

Muddy York Rugby Football Club: Drop the soap
Your rating: None Average: 8.6 (93 votes)

Now Recruiting
Join Toronto's gay rugby team. info@muddyyork.ca

Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Lisa Greenberg
Designers: Lisa Greenberg
Copywriter: Lino DiNallo
Photographer: Jesse Senko
Published: February 2010

39 Comments

Javier Ramírez's picture 1236 pencils
Javier Ramírez | Wed, 2010-02-17 20:47

jajaja

Chief Creative Director Nexus BBDO

J Designer's picture 2420 pencils
J Designer | Wed, 2010-02-17 21:18

OMG....I have nothing against gay men, but this is a little extreme.

CGilb09's picture 577 pencils
CGilb09 | Wed, 2010-02-17 22:36

I'm not racist but..
I'm not sexist but...
I'm not homophobic but..

The common denominator? Lots of ass--you being one of them.

Oh, and funny ad. (From someone who actually is a gay man).

Tweet tweet: @ThisAbility

J Designer's picture 2420 pencils
J Designer | Thu, 2010-02-18 15:41

Lol ok?

I only wrote it like that so people knew that I would still find this ad a little too “in your face” if it were for an all girl rugby team, all boy rugby team or co-ed rugby team.

But I see your criticism and I will try to be a little more sensitive in my wording next time.

rehpani's picture 308 pencils
rehpani | Wed, 2010-02-17 23:29

JAJAJAJAJAJAJAJAJAJAJAJAJAAJAJA!!!

INTERESANTE COMO ADAPTARON UNA JUGADA DE RUGBY DENTRO DEL CONCEPTO

ZAPATABLOOD's picture 30 pencils
ZAPATABLOOD | Thu, 2010-02-18 00:59

good idea. very funny.

lisaallbusiness's picture 3 pencils
lisaallbusiness | Thu, 2010-02-18 00:00
8

Great to see it up.

ad_veteran's picture 100 pencils
ad_veteran | Thu, 2010-02-18 01:11

is this a campaign, nice to see another execution...funny

alexander_bickov's picture 3321 pencils
alexander_bickov | Thu, 2010-02-18 02:22

Funny idea

Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas

xcreativity's picture 2384 pencils
xcreativity | Thu, 2010-02-18 04:15
7

ahaha.. pretty strong hey

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

General K's picture 63 pencils
General K | Thu, 2010-02-18 04:18

this is a good joke, but is it a real ad?

roel_bogers's picture 84 pencils
roel_bogers | Thu, 2010-02-18 04:35
7

Tad bit extreme maybe, but funny nontheless.

the_guest's picture 174 pencils
the_guest | Thu, 2010-02-18 05:52
9

just great!

thedesignaddict's picture 4077 pencils
thedesignaddict | Thu, 2010-02-18 05:58

Crude.

Imagepro's picture 112 pencils
Imagepro | Thu, 2010-02-18 08:57

I have no words.. It's sure a strong ad, but it feels so wrong... I doubt it is a real advertise

WillyLatasa's picture 618 pencils
WillyLatasa | Thu, 2010-02-18 11:15

Great!

"Bright ideas bring better results"

Wordnerd's picture 6575 pencils
Wordnerd | Thu, 2010-02-18 11:29

that's heterophobic! shame on you!

but seriously: seriously? There is a gay rugby team? why? is there a gay champion ship?

Lino's picture 3 pencils
Lino | Thu, 2010-02-18 12:43

It's real. It's being peppered throughout Toronto's gay village. And yes, there is even a gay rugby tournament (http://www.binghamcup.com). Check out http://www.muddyyork.ca to learn more.

-Lino DiNallo
Copywriter, Player, and the team's Marketing & Media Coordinator

Wordnerd's picture 6575 pencils
Wordnerd | Thu, 2010-02-18 15:27

thanks dude. i've learned something today ;)

silvi's picture 4174 pencils
silvi | Thu, 2010-02-18 15:50

Congrats Canada!!!!!!!!!

archiwan's picture 55 pencils
archiwan | Sun, 2010-02-21 00:25

Can't tell it's for recruiting Rugby...can be anyhting

pepsiice's picture 253 pencils
pepsiice | Mon, 2010-02-22 23:54

I LOVE this ad! nice use of a visual metaphor!

Waheed's picture 47 pencils
Waheed | Wed, 2010-02-24 06:52

So bold & funny

Donald Draper's picture 139 pencils
Donald Draper | Tue, 2010-03-02 17:29

Very nice. Like the idea here

ReDorkulator's picture 60 pencils
ReDorkulator | Thu, 2010-03-25 12:02
4

I like it as a general gay lifestyle ad. But I wish it would have a few rugby cues in there. It could be for any sport.

advertising ninja's picture 325 pencils
advertising ninja | Thu, 2010-03-25 12:11

i agree. it could be even an ad for a gays prison.

the_guest's picture 174 pencils
the_guest | Thu, 2010-04-01 03:13

actually, it seems like a scrum, or some other rugby action where all players try to grab the ball from the ground. it doesn't happen in many other sports, does it?

Appolonia's picture 298 pencils
Appolonia | Sun, 2010-03-28 05:35

i never knew there are gay teams ..thats a bit weird and extreme i guess..but other than that i guess the concept of the ad is quite good!

faiziart's picture 54 pencils
faiziart | Mon, 2010-03-29 07:41

xtream ad for extream people.

atb2005's picture 13682 pencils
atb2005 | Mon, 2010-03-29 12:18
9

Gay men would get it and love it! It's all tongue in cheek. There's nothing extreme here.

sold's picture 2618 pencils
sold | Thu, 2010-04-01 19:54

cliche still works

second_creator's picture 670 pencils
second_creator | Mon, 2010-04-05 04:12

heeheh

copywriter
mumbai
Early to bed, early to rise, work like hell and advertise

bobby666's picture 1227 pencils
bobby666 | Mon, 2010-04-05 04:45

feeling happy and gay. well done fellas.

Inkit's picture 8 pencils
Inkit | Wed, 2010-04-07 11:43

An connotation of men bending over with their asses in the air. And a gay rugby team. God is probably smacking his forehead in disbelief too.
The ad is doing what its supposed to.

Rachel Nightingale
Print Broker

Hiperion's picture 3108 pencils
Hiperion | Tue, 2010-04-13 05:11
9

genial!

feelsolympic's picture 5 pencils
feelsolympic | Mon, 2010-04-19 03:06
10

Is this ad, really for gays?? wow

feelsolympic's picture 5 pencils
feelsolympic | Mon, 2010-04-19 03:06
10

Is this ad, really for gays?? wow

Rare View's picture 30 pencils
Rare View | Fri, 2010-07-02 04:35
10

very gay and very good

Guest's picture
Guest | Thu, 2010-10-21 20:56

dont like this add at all .

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