Advertisement

Drop the soap

Agency: 
Published/Aired: 
February 2010
Description: 

Now Recruiting
Join Toronto's gay rugby team. info@muddyyork.ca

Advertising Agency: GJP Advertising & Design, Toronto, Canada
Creative Director: Lisa Greenberg
Art Director: Lisa Greenberg
Designers: Lisa Greenberg
Copywriter: Lino DiNallo
Photographer: Jesse Senko

Comments (39)

Log in or register to post comments

Highest Rated

Guest's picture
Guest

dont like this add at all .

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

jajaja

Chief Creative Director Nexus BBDO

J Designer's picture
J Designer
Activity Score 2420

OMG....I have nothing against gay men, but this is a little extreme.

CGilb09's picture
CGilb09
Activity Score 572

I'm not racist but..
I'm not sexist but...
I'm not homophobic but..

The common denominator? Lots of ass--you being one of them.

Oh, and funny ad. (From someone who actually is a gay man).

Tweet tweet: @ThisAbility

J Designer's picture
J Designer
Activity Score 2420

Lol ok?

I only wrote it like that so people knew that I would still find this ad a little too “in your face” if it were for an all girl rugby team, all boy rugby team or co-ed rugby team.

But I see your criticism and I will try to be a little more sensitive in my wording next time.

rehpani's picture
rehpani
Activity Score 312

JAJAJAJAJAJAJAJAJAJAJAJAJAAJAJA!!!

INTERESANTE COMO ADAPTARON UNA JUGADA DE RUGBY DENTRO DEL CONCEPTO

ZAPATABLOOD's picture
ZAPATABLOOD
Activity Score 30

good idea. very funny.

lisaallbusiness's picture
lisaallbusiness
Activity Score 3

Great to see it up.

advocate's picture
advocate
Activity Score 268

is this a campaign, nice to see another execution...funny

alexander_bickov's picture
alexander_bickov
Activity Score 3279

Funny idea

xcreativity's picture
xcreativity
Activity Score 2374

ahaha.. pretty strong hey

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
Personal Page | Blog | Vlog:Video | Plog:Print | Twitter | Facebook

General K's picture
General K
Activity Score 68

this is a good joke, but is it a real ad?

roel_bogers's picture
roel_bogers
Activity Score 84

Tad bit extreme maybe, but funny nontheless.

the_guest's picture
the_guest
Activity Score 175

just great!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Crude.

Imagepro's picture
Imagepro
Activity Score 112

I have no words.. It's sure a strong ad, but it feels so wrong... I doubt it is a real advertise

WillyLatasa's picture
WillyLatasa
Activity Score 616

Great!

"Bright ideas bring better results"

Wordnerd's picture
Wordnerd
Activity Score 6692

that's heterophobic! shame on you!

but seriously: seriously? There is a gay rugby team? why? is there a gay champion ship?

Lino's picture
Lino
Activity Score 3

It's real. It's being peppered throughout Toronto's gay village. And yes, there is even a gay rugby tournament (http://www.binghamcup.com). Check out http://www.muddyyork.ca to learn more.

-Lino DiNallo
Copywriter, Player, and the team's Marketing & Media Coordinator

Wordnerd's picture
Wordnerd
Activity Score 6692

thanks dude. i've learned something today ;)

silvi's picture
silvi
Activity Score 4172

Congrats Canada!!!!!!!!!

archiwan's picture
archiwan
Activity Score 55

Can't tell it's for recruiting Rugby...can be anyhting

pepsiice's picture
pepsiice
Activity Score 253

I LOVE this ad! nice use of a visual metaphor!

Waheed's picture
Waheed
Activity Score 47

So bold & funny

Donald Draper's picture
Donald Draper
Activity Score 137

Very nice. Like the idea here

ReDorkulator's picture
ReDorkulator
Activity Score 58

I like it as a general gay lifestyle ad. But I wish it would have a few rugby cues in there. It could be for any sport.

advertising ninja's picture
advertising ninja
Activity Score 609

i agree. it could be even an ad for a gays prison.

the_guest's picture
the_guest
Activity Score 175

actually, it seems like a scrum, or some other rugby action where all players try to grab the ball from the ground. it doesn't happen in many other sports, does it?

Appolonia's picture
Appolonia
Activity Score 298

i never knew there are gay teams ..thats a bit weird and extreme i guess..but other than that i guess the concept of the ad is quite good!

faiziart's picture
faiziart
Activity Score 54

xtream ad for extream people.

atb2005's picture
atb2005
Activity Score 13561

Gay men would get it and love it! It's all tongue in cheek. There's nothing extreme here.

sold's picture
sold
Activity Score 3305

cliche still works

second_creator's picture
second_creator
Activity Score 754

heeheh

copywriter

bobby666's picture
bobby666
Activity Score 1460

feeling happy and gay. well done fellas.

Inkit's picture
Inkit
Activity Score 8

An connotation of men bending over with their asses in the air. And a gay rugby team. God is probably smacking his forehead in disbelief too.
The ad is doing what its supposed to.

Rachel Nightingale
Print Broker

Hiperion's picture
Hiperion
Activity Score 3138

genial!

feelsolympic's picture
feelsolympic
Activity Score 5

Is this ad, really for gays?? wow

feelsolympic's picture
feelsolympic
Activity Score 5

Is this ad, really for gays?? wow

Rare View's picture
Rare View
Activity Score 30

very gay and very good

Guest's picture
Guest

dont like this add at all .

Advertisement