Mucho Gusto Recipe Magazine: Cat

The best recipes from the best sources. Mucho Gusto, December Edition

Advertising Agency: Ogilvy & Mather, San José, Costa Rica
Creative Directors: Carla Pravisani, Giovanni Bulgarelli
Art Directors: Daniel Montiel, Santiago García
Copywriters: Brian Maynard, David Escalante
Photographer: Tadeus Jalocha
Translation of headline to English: Brian Maynard
Published: December 2007

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9 comments

FlyingDogs's picture
FlyingDogs
968 pencils

Funny idea. But I don't think the execution has done complete justice to it.

Bye's picture
Bye
1468 pencils

Horrible cast, besides it was done slightly different but much better by Leo's: http://adsoftheworld.com/media/print/vicks_casero_granny?size=_original
Know your stuff I say.

juliangray's picture
juliangray
987 pencils

Did you know that people from costa rica look different than people from Netherlands?

I know the casting looks akward but its great for a local campaing. I think that advertising has overdone the "international" castings (redheads for South Africa, blonds for Peru) the only 3rd world country that seems to respect their visual identity in the castings is brazil.

Bye's picture
Bye
1468 pencils

I was referring to their acting skills. I also think you take 'visual identity' a tad too serious.

juliangray's picture
juliangray
987 pencils

Is not something that makes me restless, but too often happens that a C3 from Lima needs feel identified with someone that looks like an A from Ireland in order to make sense of an ad, and no one seems to care.

The fact that you can emphatice with the subject in the ad i bealive that should be important. Otherway the viewer will feel that something its out of place.

Toro's picture
Toro
1007 pencils

Nice idea, but it shows that Costa Rica doesn't have the resources to make a campaign like this look really good.

firulaicande's picture
firulaicande
19 pencils

where are you from?

jeha's picture
jeha
104 pencils

Grandmother and shaving the pussy...??? Hmmmm... could be misunderstood....

sold's picture
sold
3219 pencils

http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=por+onde+voc%...

for me, the same concept "choose well where you will take information", on these case here: recipes.
on that link: news/information/reports and even recipes.

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