MTVSWITCH.ORG: Fists of fury, Fire
Our planet is losing patience.
Advertising Agency: Ogilvy, Vienna, Austria
Creative Directors: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriters: Marco Kalchbrenner, Markus Zbonek
Published: March 2009
18 Comments
Nice
Why do we need a punch? Isn't enough the fire, the tornado or the wave?
it's the idea man...
switch (on or off) MTV?
"just commenting to gather points i love free drinks"
The man who stops advertising to save money is like the man who stops the clock to save time
think its switch off...
nice idea, great art direction.
great idea and great execution and art-direction
jai hind
art director
bravo...
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www.heshamsamir.com
Cool looking ad, but what is it we're switching? Also "Rethink: www.mtvswitch.org" makes it seems like we should rethink their website.
http://shortshorts.tumblr.com/
Spewing Sports Nonsense...
http://shortshorts.tumblr.com/
To much fist. Why not mouth for this one and foot for the tornado.
same feeling here :)
The water punch gave me the right feeling, but the, the tornado for instance could have been a hand whipping or ready to wipe everything away.
three times fist just kind of turned a good idea into lazy thinking.
wow!
Very nice campaign, although forest fires are not a natural disaster. If the planet is losing patience, it would not immolate to retaliate against man. But i like the overall concept very much.
Occasionally forest fires are started by lightning but I agree, the connection between fires and energy consumption is pretty loose.
awesome...
i like the logo
like the logo
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and what's with the earthquackes??