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MTVSWITCH.ORG: Fists of fury, Fire

MTVSWITCH.ORG: Fists of fury, Fire
Your rating: None Average: 7.7 (37 votes)

Our planet is losing patience.

Advertising Agency: Ogilvy, Vienna, Austria
Creative Directors: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriters: Marco Kalchbrenner, Markus Zbonek
Published: March 2009

18 Comments

Guest's picture
8

Nice

ZaboZaboZabo's picture 570 pencils

Why do we need a punch? Isn't enough the fire, the tornado or the wave?

Guest's picture

it's the idea man...

TRICKY's picture 3930 pencils

switch (on or off) MTV?

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

elgrecones's picture 323 pencils

think its switch off...

Guest's picture
9

nice idea, great art direction.

jai hind's picture 356 pencils

great idea and great execution and art-direction

jai hind
art director

hesham00's picture 48 pencils

bravo...

.............................................................
www.heshamsamir.com

short shorts's picture 109 pencils

Cool looking ad, but what is it we're switching? Also "Rethink: www.mtvswitch.org" makes it seems like we should rethink their website.

http://shortshorts.tumblr.com/

Spewing Sports Nonsense...
http://shortshorts.tumblr.com/

Boccioni's picture 149 pencils

To much fist. Why not mouth for this one and foot for the tornado.

Guest's picture

same feeling here :)
The water punch gave me the right feeling, but the, the tornado for instance could have been a hand whipping or ready to wipe everything away.
three times fist just kind of turned a good idea into lazy thinking.

Guest's picture
9

wow!

nemesis's picture 721 pencils

Very nice campaign, although forest fires are not a natural disaster. If the planet is losing patience, it would not immolate to retaliate against man. But i like the overall concept very much.

Guest's picture

Occasionally forest fires are started by lightning but I agree, the connection between fires and energy consumption is pretty loose.

tridipnandi's picture 216 pencils

awesome...

Guest's picture
5

i like the logo

the_capywriter's picture 5526 pencils
5

like the logo

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Guest's picture

and what's with the earthquackes??

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