MTVSWITCH.ORG: Fists of fury, Fire

Our planet is losing patience.

Advertising Agency: Ogilvy, Vienna, Austria
Creative Directors: Ivo Kobald, Alexander Rudan
Art Director: Christian Bircher
Copywriters: Marco Kalchbrenner, Markus Zbonek
Published: March 2009

18 comments

Guest's picture
Guest

Nice

ZaboZaboZabo's picture
ZaboZaboZabo
595 pencils

Why do we need a punch? Isn't enough the fire, the tornado or the wave?

Guest's picture
Guest

it's the idea man...

TRICKY's picture
TRICKY
3950 pencils

switch (on or off) MTV?

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

elgrecones's picture
elgrecones
323 pencils

think its switch off...

Guest's picture
Guest

nice idea, great art direction.

jai hind's picture
jai hind
356 pencils

great idea and great execution and art-direction

jai hind
art director

hesham00's picture
hesham00
48 pencils

bravo...

.............................................................
www.heshamsamir.com

short shorts's picture
short shorts
109 pencils

Cool looking ad, but what is it we're switching? Also "Rethink: www.mtvswitch.org" makes it seems like we should rethink their website.

http://shortshorts.tumblr.com/

Boccioni's picture
Boccioni
149 pencils

To much fist. Why not mouth for this one and foot for the tornado.

Guest's picture
Guest

same feeling here :)
The water punch gave me the right feeling, but the, the tornado for instance could have been a hand whipping or ready to wipe everything away.
three times fist just kind of turned a good idea into lazy thinking.

Guest's picture
Guest

wow!

nemesis's picture
nemesis
761 pencils

Very nice campaign, although forest fires are not a natural disaster. If the planet is losing patience, it would not immolate to retaliate against man. But i like the overall concept very much.

Guest's picture
Guest

Occasionally forest fires are started by lightning but I agree, the connection between fires and energy consumption is pretty loose.

tridipnandi's picture
tridipnandi
220 pencils

awesome...

Guest's picture
Guest

i like the logo

capywriter's picture
capywriter
5511 pencils

like the logo

Guest's picture
Guest

and what's with the earthquackes??

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