MTV: Thief

You are an ordinary thief, if you're listening to illegally downloaded music. MTV against piracy.

Advertising Agency: MTV in-house
Creative Director / Copywriter: Tomas Ramanauskas
Art Director: Danielle Gula
Photographer: Tomas Kauneckas, Ciklopas Studio
Published: April 2008

44 comments

krautland's picture
krautland
3216 pencils

dear mtv,

go fuck yourself.

jebus's picture
jebus
494 pencils

No shit. As if anyone is going to stop downloading because of this ad. Give me a break.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

YEAH!!!!

We're going to need more lube.

Ad_Man's picture
Ad_Man
828 pencils

nothing will stop music downloads. and when i say nothing, i mean nothing.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

matteeee's picture
matteeee
8 pencils

agreed, so gross it hurts my mind.

mondo's picture
mondo
142 pencils

so !?

Get-a-Fix's picture
Get-a-Fix
351 pencils

Mr. krautland...the comment rocks! Congrats! :0

Willey's picture
Willey
140 pencils

krautland! dude, u just don't like that reference! LOL!

krautland's picture
krautland
3216 pencils

I don't like ads that insult me.
I don't like companies that forget who they are.
I don't like what MTV has become.

Malala's picture
Malala
295 pencils

i think the ad is working. now they can mesure the effectiveness of this ad. because u got fired. and u r the person they want to talk.

neil makak's picture
neil makak
30 pencils

Beware of scam.

ahmed ragheb's picture
ahmed ragheb
297 pencils

i liked the socks !!

religiousman's picture
religiousman
7 pencils

oh how it pisses dear krautland to hear that all of 100GB of his music was bought in soulseek/piratebay/etc

if not, why the fuss?

krautland's picture
krautland
3216 pencils

could you translate that into english, please?

bottleHeD's picture
bottleHeD
84 pencils

Ethics regardless, the ad in itself is quite lousy..

jonybeta's picture
jonybeta
364 pencils

I´m a Pirat, roar!
micorazontusmanos.blogspot.com

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

Guest's picture
Guest

Yo, ho, ho and a bottle of rum.

robottttrockkkk's picture
robottttrockkkk
814 pencils
dcgroppo's picture
dcgroppo
239 pencils

Is Mtv a music channel?? Maybe if they put more music instead of all that stupid crap that they have less people would get illegal music.

ManchuChanchu's picture
ManchuChanchu
701 pencils

you're a petty thief n u had to spend so much photoshop time to say that. this is crap

unaquestionediali's picture
unaquestionediali
484 pencils

hey guys... i don't know what you think about piracy but i'm proud to be a pirate!!!

p.s. how can you cut a collant in a so perfect way to show your eyes???

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

What a crock. Ever since people taped tapes off each other or copied vhs, industry people have been impotent to stop it. This is even cacker than the usual piss.

We're going to need more lube.

cullers's picture
cullers
332 pencils

This is a very good way for MTV to alienate its prime target audience.

Way to go guys!

kgeiger's picture
kgeiger
7230 pencils

Here, here.

bknowlden's picture
bknowlden
3647 pencils

The personal thoughts on the issue aside, the idea is a relative first thought and the retouching is pretty bad.

rodro's picture
rodro
47 pencils

could anyone "share" with me Lollipop from Lil Wayne ???

by the way, number 2 of MTV chart

rodro's picture
rodro
47 pencils

I apologize, today is number 1 of the chart...

"dear mtv, go fuck yourself." krautland

nemesis's picture
nemesis
761 pencils

as if an ad is going to stop anyone from downloading music. either way, the idea is pretty bland.

and MTV went from being a music video channel to a lousy reality series channel. MTV sucks big hairy donkey balls!

federo's picture
federo
781 pencils

you italian fools, go and write a DECENT ad instead of trying to be the cleverest people around the world
oh! how i really hate you

chinaski's picture
chinaski
951 pencils

stop the racist bullshit.

unaquestionediali's picture
unaquestionediali
484 pencils

writing this you agree not to be the cleverest too...
fuck you!

p.s. i don't like that ad, but this is not the way to give a comment.
sorry, where are you from? banana repubblic?

NatalieM's picture
NatalieM
1685 pencils

So, they're saying, "You're nothing special if you steal music." Maybe you should switch to big bank heists and then maybe, just maybe, MTV will recognize you as special. I'm guessing there's a translation/language barrier here.

BulbheaD's picture
BulbheaD
254 pencils

i have three letters for MTV: NIN

mtv and metallica should go fuck themselves.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Abra Cadabra's picture
Abra Cadabra
102 pencils

Dear greedy, soulless corporations: Just because you're not making money from it doesn't make it theft.

Oh, and... go fuck yourselves.

Disco Munky's picture
Disco Munky
3900 pencils

Does MTV even play music anymore?

So why do they care?

When people start downloading "the simple life" with that R-tard paris hilton then they should be worried.

So in the words of a wise man. Dear MTV, go fuck yourselves.

Boo-Yow!

"Make a name, or be defamed"

Doin' it for the points

Alistair C.'s picture
Alistair C.
692 pencils

bad strategy, bad insight and really horrible execution.
you're addressing the effect, not the cause.
you're insulting some of the audience (which will reject you) and you're giving a sense of pride to others that "Steal"; in fact, you're motivating them to be more than just a petty thief - so you're giving yourself buttkicks.

it's true what everybody said - MTV is not about music nowadays, but about crap reality shows.

to see much artists are respected, don't look at illegal music downloads, but how fast concert tickets sell. You can be sure that a good percent of concert goers buy music. Ahh, but wait.. music labels don't have their share from this. And the piracy bullshit is just a lame excuse for poor distribution, weak promotion and, most of all, lack of artistic value and durability.

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
1838 pencils

Hey come on! Hogan knows best is quality informative television.

We're going to need more lube.

religiousman's picture
religiousman
7 pencils

stop this bullshit about greedy coporations, it's off the point
seems like if you were in burma, you'll justify the killings - hey, everyone's doing it! oh, and the victims were greedy assholes, you would say
it is still illegal, no matter how many 'fucks' do you put in your sentences

the ad is another question. i would deffend the straightforwardness, sugar-coating the piracy gives no effect - these comments is the evidence
yet i don't think the execution is great

and please, share good examples of anti-piracy campaigns, instead of raging

Disco Munky's picture
Disco Munky
3900 pencils

You're an idiot to compare the conditions in Burma to music piracy.

In any context.

Doin' it for the points

yun siang orangutan's picture
yun siang orangutan
298 pencils

All of you monkeys, stop the crap. One, two, three ... lick your balls now!

whitespace's picture
whitespace
1953 pencils

so what does it take to become an extraordinary thief?

goon's picture
goon
16 pencils

i,m stoned n downloading music guess they forgot ordinary stoned theives ha!

JoBeeOne's picture
JoBeeOne
21 pencils

Yep, this is a little off topic, unless the brief was to make an inconsequential statement and then insult some consumers. How is this going to make me rethink sharing my music/images with others

vipez's picture
vipez
8 pencils

suuuux !

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