Advertisement

Terror

Agency: 
Published/Aired: 
March 2012
Description: 

Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.

Save the endangered species
Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show.

Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic

Comments (4)

Log in or register to post comments

Highest Rated

Peter Frank's picture
Peter Frank
Activity Score 532

cool art

slodecompression's picture
slodecompression
Activity Score 6

Interesting, I liked it , thanks for sharing

salil.sharma's picture
salil.sharma
Activity Score 2428

good execution as per copy
excellent Art Direction

Designer Don't Do Different Things
They Do Things Differently

kleenex's picture
kleenex
Activity Score 43493

nice.

Peter Frank's picture
Peter Frank
Activity Score 532

cool art

Advertisement