MTV: Stay tuned, 4

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Art Directors: Daniel Poletto, Kika Botto, Carlos Thunm
Copywriters: Rodrigo Senra, Andre Godoi
Photographer: Raul Krebs
Published: October 2008

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7 comments

Guest's picture
Guest

it requiers a better photography for such client as MTV.

Idea is just "workable". But poorly executed. Should be colourful, smart... wtf* is this sky? scopes should be shinning too. Dont like the scenaries neither the models.

i miss brazil's old creatives... hope some new stuff rise from now on.

Guest's picture
Guest

dude, brand communication for mtv in brazil is made this way. looks natural, without photoshop, like real people, like real footage, real pictures. that´s the way they work over here to this client. you have other ways and other mtvs around the world. so, i guess, different ways of brand communication.

TRICKY's picture
TRICKY
3950 pencils

i like the realistic look of this ad .....MTV is for real people

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

nice concept...
but there is something called BRAND PERSONALITY which is missing in this ad

Guest's picture
Guest

have to agree with the guest commenters..............the models look like zombies!

Ivancette's picture
Ivancette
153 pencils

dude MTV does more smart ads, this is too simple, "stay tune" MTV never says that.
its a very easy ad, and the campain its not a campain its the same ad with diferent photos.

El que sabe, sabe arte. El que no, es redactor.

Guest's picture
Guest

the people further away are so poor photoshopped.

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