MTV: Stay tuned, 3

Advertising Agency: Loducca, São Paulo, Brazil
Creative Director: Guga Ketzer
Art Directors: Daniel Poletto, Kika Botto, Carlos Thunm
Copywriters: Rodrigo Senra, Andre Godoi
Photographer: Raul Krebs
Published: October 2008

16 comments

Toro's picture
Toro
1029 pencils

utterly boring

Guest's picture
Guest

hopeless.

Guest's picture
Guest

This could be interesting if it were done guerilla style by street teams, but it quite weak as a print ad.

Disco Munky's picture
Disco Munky
3900 pencils

I agree, this would have been an interesting guerrilla campaign, but as a print ad, not so good.

"stay low, move fast"

Doin' it for the points

Guest's picture
Guest

why four times the same print?

DarkSide's picture
DarkSide
1068 pencils

Weird just for the sake of being weird makes this campaign irrelevant.
Sure MTV deserves some crazy ideas, but where is the concept?

527jellybeans's picture
527jellybeans
50 pencils

This ad looks abit creepy to me... maybe if everyone is wearing the satellite dish on their head while walking normally along the streets will make this more catchy

Guest's picture
Guest

this is boring

gbl's picture
gbl
451 pencils

I love it.

girishrao's picture
girishrao
2 pencils

Missing the MTV brand

Giri

Guest's picture
Guest

bad bad bad

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

My first impression was, Why are these people wearing cone (dog) collars, I thought it was some pet referance.
And really, did it need 4 versions!

www.jpmountford.com

no_user's picture
no_user
125 pencils

This is funny.

Guest's picture
Guest

Weak.

Guest's picture
Guest

Weak.

Serjeniu's picture
Serjeniu
6 pencils

I would say it's effective: MTV M - music TV - touchpoint that communicates. The people with does antennas on them, are more open to sending the message, more effectively (word of mouth). The basic idea would be: Stay tuned, if you don't hear it from us, you can get it from your friends.

Log in or register to post comments