Advertising Agency: Duval Guillaume Antwerp, Belgium
Creative Director: Geoffrey Hantson
Art Director: Kristoff De Prins
Copywriter: Philippe Blondé
Illustrator: Bram Laebens
Photographer: www.pablovicente.com
Other additional credits: Kristoff Coolen (MTV), Jonathan Moerkens (Duval Guillaume)
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15 Comments
This ad works conversely I believe.
it makes me want to s&Ew my girl. And maybe without using condoms. :)
outsmart me, if you can
Had a look at the names in the bush, and it feels like the names are just guys in the office. And any of the names that repeat are just the guys who wanked over this this more than once. Anyway, I'm guessing that they're talking about STD's right? Well if that's the case then, other than crabs, what STD's live in your bush? I get the idea but it's silly and using nudity in an obvious way. Anyone can crop a picture to try and tease people, but what's the message? what do you want them to walk away with?...other than a boner, and in this case, isn't that slightly counter productive? Don't like this at all, and would have binned the idea to be perfectly honest.
Doin' it for the points
r we not promoting multiple partnership through this? some might say its reality. i don't deny. question is do we need to make things worse?
shahid
So if people sign your crotch, the signatures might stay forever? Are we talking about a specific STD here, or just them in general? What has MTV got to do with it? Maybe... maybe we should avoid STDs by watching MTV? Is that the idea?
I don't know what this ad is trying to tell me to do.
These are just the prints of something that started as an execution on Facebook. I'm sure they'll upload the video explaining it.
Btw, in the Facebook application the names are from real users. Mine is there as well (and no, although I wish I did, I don't work at the agency ;)
for whatever goes, this campaign's definitely going places!
they showed me a picture & i laughed
dignity has never been photographed
Lol! That's a good one. Argh, damn my dirty mind!
ok ok, but like 5 or 6 years ago there was an ad from a condom brand using this execution but the concept was much better, something like "you are not the first one" or similar. Promise if i get i will paste the link.
its already done!! i saw one about condons with the same image!............
Done before in Argentina
I comment the comments
wish they could do this in US, would get kids to think. Eye catching
it got my attention. made me think.
Are not too many for a so young looking girl?
Great!
It must be cool to have MTV as client!
dclxvi
cool campaign