Sexidents, Backseat

March 2011

Print advertisment created by Grey, Germany for MTV, within the category: Media.

Sex is no accident.
Always use a condom.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz

Comments (48)

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Highest Rated

svdg's picture
Activity Score 54

really good campaign, this one it's the best of the set

Vingy's picture
Activity Score 474

lol great and fresh campaign, nice job

morse's picture
Activity Score 17548

Really funny! Good job.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

pez's picture
Activity Score 1804

Love it!

bakamono's picture
Activity Score 1002

This is great! "I fell and landed on _________" I am surprised that no one thought of this before. I am jealous, because I read a lot of comics.

because therefore it is

Prof's picture
Activity Score 1449

bwahaha :D

Quite really.

kleenex's picture
Activity Score 45936

Like this is really really going to occur in real life.

Nice idea though.

Boxey's picture
Activity Score 8881

It's a metaphor, kleenex.

arthor's picture
Activity Score 513

90% of the work on this site is not going to occur in real life.

ivan's picture

That's the point I think. In real life such accidents do not happen, so you do have time to plan and wear a condom.

khronos's picture
Activity Score 998

you SAY it couldnt happen in real life, but you really WANT it to happen in real life :P its okay, heheheheh, think thats the idea :P

lskinner08's picture
Activity Score 11

i think u should stop blowing your nose so hard it seems as though you deposited most of your brain into the last kleenex you used

kergu's picture
Activity Score 6795

Nice concept

thedesignaddict's picture
Activity Score 5403

Very fresh.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

hahaha, nice touch on the Archie comic style

Aprendiz's picture
Activity Score 19

The concept represents in a smart and funny way, one of the many reasons why we should always wear a condom (specially with strangers) and the use of cartoons to represent the idea is fine with me. The only “but” that I have, besides that some of the art work is not properly carved is that unlike the other executions "the guy" is still wearing his pants. Nonetheless cheers for the campaign.

daniel_glezmilan's picture
Activity Score 284

Great concept. Great campaign.

That One Guy's picture
That One Guy
Activity Score 266

Super fresh. I like it a lot.

Ads.chinaSMACK's picture
Activity Score 271

Sooo fresh! Love this campaign, who needs a copywriter anyway?

Advertising @ chinaSMACK

bakamono's picture
Activity Score 1002

Maybe copywriter is the one who came up with this ;)

because therefore it is

Brent_Blair's picture
Activity Score 75

FRESH... Goes well with MTVS brand

YJ's picture
Activity Score 374

Great concept and even better execution. I love it!

notanugget's picture
Activity Score 135

This is really a great concept.

Reality Check's picture
Reality Check
Activity Score 2539

Worthy of any superlative you can throw its way.

tytpol's picture
Activity Score 777

I must admit that this is funny!

Itumeleng _obsessive re-thinker's picture
Itumeleng _obse...
Activity Score 78

love it... this ad could run almost aniwhere....

Jefferson's picture
Activity Score 235

great idea, great execution and sex appeal that hooks :D

tirthomitro's picture
Activity Score 2758

seriously funny. seriously effective. cool job!

they showed me a picture & i laughed
dignity has never been photographed

Fidele H's picture
Fidele H
Activity Score 40

Great idea! great execution! MTV rock!

Fidele H's picture
Fidele H
Activity Score 40

Great idea! great execution! MTV rock!

vanderleun's picture
Activity Score 71

Actually, that metrosexual stumbling into het sex is completely accidental in San Francisco.

svdg's picture
Activity Score 54

really good campaign, this one it's the best of the set

CACAHD's picture
Activity Score 2186

I lIke!

Sarah Riso's picture
Sarah Riso
Activity Score 10

Lol! Very funny!

AdBuzzer's picture
Activity Score 1174

I really don't see anything "fresh" about this campaign - employing a "comic book" style is a very common technique in advertising. Still the campaign is pretty good as it delivers the message in a proper way to get the target audience involved in the story.

Themadartist1972's picture
Activity Score 323

it would be nice to do one scenario for gay people

freakart's picture
Activity Score 534



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Glut's picture
Activity Score 3935

nice, fresh series with a simple a clear though

welsh523's picture
Activity Score 150

Best print campaign that I've seen in a long time. Bravo

lovecreativeads's picture
Activity Score 21

Boring execution. Women are depicted as idiots. Bad idea , so eighties.
Shame on mtv.

saravoisietequi's picture
Activity Score 48

Comic strip tease. Well done.

kholm's picture
Activity Score 69

What a great campaign! I'm not sure why MTV deems it necessary to run "safe sex" campaigns. Oh wait, its probably because they ruthlessly promote teen sex on nearly every show they run. I get it now.

yoono's picture
Activity Score 115

nice shot.

rextang027's picture
Activity Score 18

absolutely,it's funny. but i‘m afraid i don't really understand the concept linkage between comic and MTV. Is there someone could tell me?

ace85le's picture
Activity Score 3935

This is great lolz... funny and memorable.


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abidmg's picture
Activity Score 34

good one!
be safe. use a concept

umderbant's picture
Activity Score 22

Nice concept I like it

rintintintin's picture
Activity Score 39

Nice. Very Nice!

fourwd87's picture
Activity Score 148

makes me check all other series lol

life is either, a daring adventure or nothing