MTV Networks Schweiz AG: Sexidents, Backseat
Sex is no accident.
Always use a condom.
Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz
47 Comments
lol great and fresh campaign, nice job
Really funny! Good job.
What hath God wrought
Love it!
This is great! "I fell and landed on _________" I am surprised that no one thought of this before. I am jealous, because I read a lot of comics.
because therefore it is
bwahaha :D
Quite really.
Like this is really really going to occur in real life.
Nice idea though.
It's a metaphor, kleenex.
90% of the work on this site is not going to occur in real life.
That's the point I think. In real life such accidents do not happen, so you do have time to plan and wear a condom.
you SAY it couldnt happen in real life, but you really WANT it to happen in real life :P its okay, heheheheh, think thats the idea :P
i think u should stop blowing your nose so hard it seems as though you deposited most of your brain into the last kleenex you used
Nice concept
Very fresh.
hahaha, nice touch on the Archie comic style
The concept represents in a smart and funny way, one of the many reasons why we should always wear a condom (specially with strangers) and the use of cartoons to represent the idea is fine with me. The only “but” that I have, besides that some of the art work is not properly carved is that unlike the other executions "the guy" is still wearing his pants. Nonetheless cheers for the campaign.
Great concept. Great campaign.
www.danielglezmilan.blogspot.com
Super fresh. I like it a lot.
Sooo fresh! Love this campaign, who needs a copywriter anyway?
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Maybe copywriter is the one who came up with this ;)
because therefore it is
FRESH... Goes well with MTVS brand
Great concept and even better execution. I love it!
This is really a great concept.
Worthy of any superlative you can throw its way.
I must admit that this is funny!
www.tytpol.com
love it... this ad could run almost aniwhere....
great idea, great execution and sex appeal that hooks :D
seriously funny. seriously effective. cool job!
they showed me a picture & i laughed
dignity has never been photographed
Great idea! great execution! MTV rock!
Great idea! great execution! MTV rock!
Actually, that metrosexual stumbling into het sex is completely accidental in San Francisco.
really good campaign, this one it's the best of the set
I lIke!
Lol! Very funny!
I really don't see anything "fresh" about this campaign - employing a "comic book" style is a very common technique in advertising. Still the campaign is pretty good as it delivers the message in a proper way to get the target audience involved in the story.
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it would be nice to do one scenario for gay people
nice.
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Creativity!
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nice, fresh series with a simple a clear though
Best print campaign that I've seen in a long time. Bravo
Boring execution. Women are depicted as idiots. Bad idea , so eighties.
Shame on mtv.
Comic strip tease. Well done.
What a great campaign! I'm not sure why MTV deems it necessary to run "safe sex" campaigns. Oh wait, its probably because they ruthlessly promote teen sex on nearly every show they run. I get it now.
http://kholm.posterous.com/
nice shot.
absolutely,it's funny. but i‘m afraid i don't really understand the concept linkage between comic and MTV. Is there someone could tell me?
This is great lolz... funny and memorable.
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good one!
be safe. use a concept
Nice concept I like it
Shiply on Business Green
Nice. Very Nice!