MTV Networks Schweiz AG: Sexidents, Backseat

Sex is no accident.
Always use a condom.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Chief Creative Officers: Andreas Henke, Sacha Reeb
Creative Directors: Moritz Grub, Regner Lotz
Copywriter: Janus Hansen
Art Directors: Alphons Conzen, Frederico Gasparian, Reto Oetterli
Illustrator: Gary Davidson
Art Buyer: Sabine Campe
Account Manager: Marco Köditz

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48 comments

494 pencils

VingyMonday, March 28, 2011 - 11:57

lol great and fresh campaign, nice job

11808 pencils

morseMonday, March 28, 2011 - 12:00

Really funny! Good job.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

1708 pencils

pezMonday, March 28, 2011 - 12:17

Love it!

1032 pencils

bakamonoMonday, March 28, 2011 - 12:28

This is great! "I fell and landed on _________" I am surprised that no one thought of this before. I am jealous, because I read a lot of comics.

because therefore it is

1495 pencils

ProfMonday, March 28, 2011 - 13:32

bwahaha :D

Quite really.

16792 pencils

kleenexMonday, March 28, 2011 - 13:40

Like this is really really going to occur in real life.

Nice idea though.

8951 pencils

BoxeyMonday, March 28, 2011 - 13:47

It's a metaphor, kleenex.

525 pencils

arthorMonday, March 28, 2011 - 15:50

90% of the work on this site is not going to occur in real life.

ivanMonday, March 28, 2011 - 15:51

That's the point I think. In real life such accidents do not happen, so you do have time to plan and wear a condom.

Ivan Raszl, admin of AotW

970 pencils

khronosTuesday, April 12, 2011 - 00:53

you SAY it couldnt happen in real life, but you really WANT it to happen in real life :P its okay, heheheheh, think thats the idea :P

6 pencils

lskinner08Tuesday, May 17, 2011 - 17:03

i think u should stop blowing your nose so hard it seems as though you deposited most of your brain into the last kleenex you used

6783 pencils

kerguMonday, March 28, 2011 - 13:55

Nice concept

4876 pencils

thedesignaddictMonday, March 28, 2011 - 14:22

Very fresh.

1666 pencils

Ron BurgundyMonday, March 28, 2011 - 14:24

hahaha, nice touch on the Archie comic style

19 pencils

AprendizMonday, March 28, 2011 - 14:25

The concept represents in a smart and funny way, one of the many reasons why we should always wear a condom (specially with strangers) and the use of cartoons to represent the idea is fine with me. The only “but” that I have, besides that some of the art work is not properly carved is that unlike the other executions "the guy" is still wearing his pants. Nonetheless cheers for the campaign.

282 pencils

daniel_glezmilanMonday, March 28, 2011 - 15:28

Great concept. Great campaign.

www.danielglezmilan.blogspot.com

280 pencils

That One GuyMonday, March 28, 2011 - 15:53

Super fresh. I like it a lot.

275 pencils

Ads.chinaSMACKMonday, March 28, 2011 - 16:10

Sooo fresh! Love this campaign, who needs a copywriter anyway?

Advertising @ chinaSMACK
http://advertising.chinasmack.com

1032 pencils

bakamonoMonday, March 28, 2011 - 19:24

Maybe copywriter is the one who came up with this ;)

because therefore it is

75 pencils

Brent_BlairMonday, March 28, 2011 - 16:14

FRESH... Goes well with MTVS brand

383 pencils

YJMonday, March 28, 2011 - 16:16

Great concept and even better execution. I love it!

135 pencils

notanuggetMonday, March 28, 2011 - 16:20

This is really a great concept.

1746 pencils

Reality CheckMonday, March 28, 2011 - 17:54

Worthy of any superlative you can throw its way.

770 pencils

tytpolMonday, March 28, 2011 - 20:19

I must admit that this is funny!

www.tytpol.com

78 pencils

Itumeleng _obse...Tuesday, March 29, 2011 - 01:36

love it... this ad could run almost aniwhere....

173 pencils

JeffersonTuesday, March 29, 2011 - 01:52

great idea, great execution and sex appeal that hooks :D

2278 pencils

tirthomitroTuesday, March 29, 2011 - 03:37

seriously funny. seriously effective. cool job!

they showed me a picture & i laughed
dignity has never been photographed

42 pencils

Fidele HTuesday, March 29, 2011 - 04:06

Great idea! great execution! MTV rock!

42 pencils

Fidele HTuesday, March 29, 2011 - 04:06

Great idea! great execution! MTV rock!

71 pencils

vanderleunTuesday, March 29, 2011 - 05:57

Actually, that metrosexual stumbling into het sex is completely accidental in San Francisco.

56 pencils

svdgTuesday, March 29, 2011 - 07:20

really good campaign, this one it's the best of the set

1418 pencils

CACAHDTuesday, March 29, 2011 - 08:57

I lIke!

10 pencils

Sarah RisoTuesday, March 29, 2011 - 15:54

Lol! Very funny!

1209 pencils

AdBuzzerTuesday, March 29, 2011 - 17:18

I really don't see anything "fresh" about this campaign - employing a "comic book" style is a very common technique in advertising. Still the campaign is pretty good as it delivers the message in a proper way to get the target audience involved in the story.

http://adbuzzer.wordpress.com

327 pencils

Themadartist1972Tuesday, March 29, 2011 - 19:07

it would be nice to do one scenario for gay people

538 pencils

freakartWednesday, March 30, 2011 - 10:38

nice.

_____________________________________________________________

Creativity!

freakart.lv | Twitter

4083 pencils

GlutWednesday, March 30, 2011 - 12:09

nice, fresh series with a simple a clear though

160 pencils

welsh523Thursday, March 31, 2011 - 11:31

Best print campaign that I've seen in a long time. Bravo

21 pencils

lovecreativeadsFriday, April 1, 2011 - 12:41

Boring execution. Women are depicted as idiots. Bad idea , so eighties.
Shame on mtv.

48 pencils

saravoisietequiSunday, April 3, 2011 - 11:29

Comic strip tease. Well done.

71 pencils

kholmTuesday, April 5, 2011 - 21:35

What a great campaign! I'm not sure why MTV deems it necessary to run "safe sex" campaigns. Oh wait, its probably because they ruthlessly promote teen sex on nearly every show they run. I get it now.

http://kholm.posterous.com/

113 pencils

yoonoWednesday, April 27, 2011 - 21:25

nice shot.

18 pencils

rextang027Friday, May 13, 2011 - 04:07

absolutely,it's funny. but i‘m afraid i don't really understand the concept linkage between comic and MTV. Is there someone could tell me?

3941 pencils

ace85leTuesday, May 17, 2011 - 11:59

This is great lolz... funny and memorable.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

34 pencils

abidmgThursday, July 28, 2011 - 09:41

good one!
be safe. use a concept

22 pencils

umderbantMonday, September 26, 2011 - 10:15

Nice concept I like it

39 pencils

rintintintinWednesday, May 23, 2012 - 10:59

Nice. Very Nice!

141 pencils

fourwd87Thursday, January 17, 2013 - 04:42

makes me check all other series lol

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