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MTV: Sex

MTV: Sex
Your rating: None Average: 5 (119 votes)

Agency: Loducca Publicidade, Sao Paulo, Brazil
Creative Director: Guga Ketzer
Copywriter: Guga Ketzer
Art Director: Andre Nassar

23 Comments

SirFar's picture 143 pencils

Don't get it. What is this about? Please help.

Bobby's picture

you're not the only one. i don't see the relation between sex, guitar, voice.

Is MTv promoting a new show that focuses on rock & roll? Or are they just saying that MTv has sex, guitar, voice?

SirFar's picture 143 pencils

... and what's up with the trademark above the word with someones head in it. I'm confused.

Djordje's picture

IVAAAAAAAAAAAAAAAAAAAAAAN? what is this?

andrej dwin's picture 963 pencils

guys, guys.
where did you grow up?

SEX as a registered trademark of Jim Morisson, the late front man of The Doors.
does it click for you now?

AdArena: Sex Sells
http://www.adarena.net

Rusio's picture 326 pencils

Brazilian creatives have the hability to grab one of those first "mmm... too obvious" ideas, give it a little twist and there it is... a Lion

LONG LIVE ROCK N ROLL

Guest's picture

Morrison's behaviour, fuelled by drink and drugs, became more outrageous and in 1969 he was arrested for "indecent exposure, lewd conduct and public intoxication" after a concert in Miami's Dinner Key auditorium. *Source : *BBC So, Mr. Andrej Dwin, get your f******g facts right before you say "grow up guys". it's time for you to grow up.

andrej dwin's picture 963 pencils

now what the fcuk do you think you've just proved here?
that morrison wasn't a sex symbol or that a quote from BBC kills any argument even if it's completely off topic?

I'm sure there's some interesting things Jim did with his fingers in kindergarden which I didn't write about (go look for a quote on BBC) but I seriously can't understand how that proves he wasn't a sex idol...

AdArena: Sex Sells
http://www.adarena.net

Guest's picture

well said guest...DRUGS OR ALCOHOL makes more sense to Jim Morrison, not SEX

ivan's picture

I agree. Jim is about drugs, but sex too. Very sensual artist.

Guest's picture

Jim morrison isn't about sex? Do you ever see the Doors movie? Wake up, man!

Guest's picture

If Jim Morrison isnt about sex. Who are? Ok, B. Spears.
Now seriously:
There's a bunch of rockstar that can be used in this ad. But, if the creatives dont pick the name that is on your mind dont mean the ad is bad. Its just another perspective.
Anybody agrre?

chippery's picture 98 pencils

It's pretty cool work.

Guest's picture

Sorry, folks, but I´ve seen this idea years ago in german award books. It was done for Mercedes by their german agency S&J with features Mercedes invented, shown with a Mercedes logo behind the word.

Guest's picture

Hey men can you show the Mercedes ad

Guest's picture

Wait a moment, I´m looking for the ADC book in my messy office, but I´m shure that this ads were made by Amir Kassaei (Copywriter) and Florian Grimm (Art), could have beeen 2000 or 2001.

Guest's picture

These ads are complete bullshit... message is all wrong!

1-Everyone knows MTV no longer plays music, unless its background to an "original" program they run
2-They did play music videos a few years back, but was mostly rap and pop, not classic rock (justin timberlake, puffy, remember them?)
3-All 3 of these people were long dead before MTV was born, in fact none of them ever made a music video.
4-A complete rip off of MERCEDES from a few years back

Rusio's picture 326 pencils
writergeekdez's picture 287 pencils

Wow. Blatant hack-job. For shame!

Besides, I agree with the fact that MTV isn't about REAL music anymore.

MADE in the USA's picture 434 pencils
Guest's picture

rubbish... trying hard to win awards

Guest's picture

I want to folk you

Guest's picture

I think DRUGS would have worked better for Jim...

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