MTV Serbia: Disaster date classifieds

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Bojan Tanaskovic
Creative Coaching: Yaniv Mlinarski, Milos Stankovic, Vladimir Popovic
Published: August 2010

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I always wondered if people actually looked through those pages and called numbers there. But well, it's a good idea, not very effective I suppose, unless it gets attention from other sources.

the_lizard_king's picture
1259 pencils

Is MTV out of money? Why are they acting so cheapish for promoting a show? i agree with jack... who really reads such ads? Anyways influencing 200 people in todays cluttered world is none the less a difficult task to achieve!

And then GOD said...
Let there be creativity!!!

andyStock's picture
666 pencils

I like the idea, BUT I question how well targeted it is. Most people who look through the lonely hearts columns I imagine are singletons in their 40's or older. I would imagine the show 'Disaster Dates' is aimed at a much younger target audience.

I might be wrong, but for that reason alone I have marked this advert down.

LeeHarvey's picture
3045 pencils

200 switchers? Wow.

atb2005's picture
13567 pencils

I like it and I completely disagree with Dan above vis a vis the audience of that newspaper. It could very well be young adults. We don't know for sure. Copy is funny. Good job.

Guest's picture

It's very similar to the mails that crowd my mailbox. Shiela, hot housewife age 24, is looking for some fun...

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