MTV Serbia, Death Valley: Genocide
Save the endangered species
Raise your voice against atrocious genocide of our zombie neighbors, taking place every sunday at 9 P.M. In the Death Valley show.
Death Valley is a mockumentary TV show following a police force as they brutally deal with undead perpetrators – zombies,
werewolves and vampires. Instead of advertising the show directly, we invited people to “dislike” brutal violence towards undead species.
Advertising Agency: McCann Erickson, Belgrade, Serbia
Creative Directors: Vladimir Cosic, Jana Savic Rastovac
Art Director: Nenad Dodic
Copywriter: Bojan Babic
Account Manager: Milos Stankovic
Published: March 2012